Now, how do you do that. Well, it’s all about what Facebook is about: building communities. And yes it’s a lot of work as any great thing…it takes times and consistency. But it’s worthy. How many times I told my clients: don’t throw Facebook ads out there without even knowing who you’re talking to, let’s build the love first! [Unless you’ve done your homework and you exactly know who needs what]. So here are a few tips, if you want to build or strengthen your community on Facebook. This is not exhaustive as we’ll be talking about this more in depth all year long in 2018.
1- SEE FIRST
Ask your current fans to add you in their list of Facebook pages to see first.
2- CREATE A FACEBOOK GROUP
Facebook groups are a great start to create bonding relationships with people who’ve discovered you and want to see more exclusive content from you before buying from you. See how to create a group here. You can join mine today by clicking on the image.
3- USE FACEBOOK’S FREE FEATURES
There are so many options you can use to interact with your community on Facebook that will help you build a personal relationship with them via Messenger, Newsletter, Polls etc.
4- BUILD YOUR EMAIL LIST AND USE IT
Emails are the steady blood of your business. People might not see you on Facebook because of the algorithm, but they see your emails in their Inbox, whether they choose to open it or no. I personally use Mailchimp. Open your account today and collect e-mail from your peeps : let them know about your next Live Video on Facebook, your new services, your new freebie etc. By the way, join my list if you think I can help you more.
5- USE A SOCIAL MEDIA CONTENT CALENDAR
Your calendar will help you not to loose your mind. Each and everyday you know what needs to be posted on social media because you spent a good hour on the weekend figuring our what will be your focus on Facebook this week, keeping in mind you want to build a tight and loyal community. You can do it on a monthly basis as well, even better. Download my template here.
6- HELP PEOPLE WITH LIVE AND RECORDED VIDEOS
The more people can benefit from your expertise for free in your groups or on your Facebook page, the more they will be open to become your best advocates and loyal fans sharing your videos with their friends so that you can be seen in the News Feed. Learn more tips about Facebook Videos.
7 – ASK PEOPLE TO HELP YOU
People who follow you like you as a person to a certain degree. Some of them like you so much that if you ask them to share or comment in a very kind and transparent way, THEY WILL. Trust your tribe. But keep the good work at all times. Serve them.
BONUS: CRANK UP YOUR GAME WITH MESSENGER MARKETING
I’ve been playing with ManyChat bot for the last 2 months and it’s pretty impressive all you can do with a bot – a nice bot – a bot that sounds like you. I would encourage each of you smaller businesses to embark on this Messenger marketing journey as this will be a great way to support your Facebook efforts.
Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: m.me/socialmedialoveab
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