Are you wondering if you should be on Snapchat?

You’ve tried Snapchat, then gave up?

I opened my Snapchat account in 2016. It took me a while to understand  how it worked at the time. But then I got to use it mainly to let snapping friends know about my new YouTube tutorials, and hopefully get people to ask me questions by Direct Messages (DM).

My community never got big, mainly friends and colleagues.

Then Instagram Stories came up and I’ve found them a little easier to use. Or I should say it was my excuse to say that these 2 platforms were to similar and I didn’t have the time to do both. So scrap Snapchat!

But you know what? I missed Snapchat’s filters…because they were way nicer, and still are.

Although, these GIFs on Instagram Stories now…are so awesome.

But my point is not here…let’s go back to why I came back to Snapchat this week! Yes, this week. Who cares you gonna tell me. I know it’s not about me, it’s about him.

It’s because of this guy, Gary V. and this book Crushing it! How great entrepreneurs build their business and influence – and how you can, too.

7 Things We should Should Know About Snapchat

1- Competition

Much of your competition has surely become too reliant and focused on Instagram, which means those potential eyeballs still on Snapchat are looking for more content to feed them, says Vaynerchuk

2- Discoverability

Because it has no hashtags, no discoverability per say on Snapchat, he says that you can get only discovered for your creative skills, and if you’re good at it.

3- Out of the pack

Whether or not Snapchat can compete over time, it’s a terrific train ground to become a superior marketer and branding expert, not just a conversion-base digital salesperson, he says.

4- White noise

With Instagram Stories, you’re competing with a lot of people. Snapchat has white noise, […] that’s the way to stand out.

5- Personality

He adds that Snapchat is about your personality.

Are you intelligent, are you funny? What are you bringing to the table other than what you’re wearing?

6- Temporality counter effect

Gary V. insists on the fact that Snapchat is so temporary that you have to make sure you have an established presence on other platforms such as Facebook, Instagram or YouTube.

7- Cross-promotion

Regarding discoverability, he repeats several times the importance of cross-promoting your Snapchat account on Twitter, YouTube, on your website, in your e-mail signature, or even on a T-Shirt!

For all these reasons, and many more that you can find in the book, I decided to document my entrepreneur/full time employee/mum/spouse/dog owner life on Snapchat aiming at connected with people that are either going through the same entrepreneurial journey as me or with potential individuals that may need the content that I produce consistently.

What’s you relationship with Snapchat? Make sure to share it with me in the comments and snap me a message here.

 

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