Let’s be honest! The reason you’re on Instagram is to generate a steady source of leads and revenue.
Whether you have a small or large community on Instagram, let’s make sure your front door is clear, precise and inviting for those who are looking for you!
An Instagram bio is the equivalent of a business card tailored only to your ideal client and for potential PR opportunities such as speaking events and media or podcast interviews.
Need help to revamp your Instagram bio?
On your Instagram account, you’ll find it underneath your username. This where you have to make sure to share some strategic details that will make you stand out in a glimpse of an eye.
Challenge: you only have 150 characters to say it all and it can include these critical elements
SEVEN KEY ELEMENTS
- Who you are as an entrepreneur or as a small business.
- Who you help
- What benefits do your products/services provide
- Where your located if your market is local
- How to contact you
- A link
- During COVID-19, your bio should specify how you deliver or service your customers in order to respect order measures
More Instagram bio tips
I know it can be tricky! But if you do your job, and you are crystal clear on who you are as a business or as a business owner, crystal clear on who’s your ideal client, then you mix it up with keywords that are searchable, an emoji if you can, as well as your branded hashtag if you have one. And you’re done!
► If you need help growing your business with paid and organic traffic on social media, check out Social Media Love and book a call with me right here :
What do you think? Have you tried to share your message on Instagram for business and attract constant new leads in your sales system? What’s the next action you plan to take for your advertising campaigns? Let me know in the comments below!
WHO’S ANGÉLIQUE BINET ? Angélique Binet is a social media marketing consultant and coach for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.