Do you remember the first time you fell in love with a person?
Maybe for you, it happened all easily. You told that person about it and he or she said sure, let’s get married?!
Well…not really for most of us!
You feel anxious. You’re not sure how to attract their attention? Or if you do, sometimes, it’s too much or too little.
You’re never sure what to wear to look attractive enough!
You’re not sure what to say to sound smart…
But then, comes the date.
Some go to a movie, some go for coffee…some do other things.
Most of the time, you don’t ask right away to spend your life with that person.
You wait, you nourish that relationship, you exchange texts, kisses…etc.
Then you buy for life…in some scenario. Or you decide to go your own way after a while.
Basically it takes a life or 2 to go through this relationship.
I used to think that love was simple. You love or you don’t! hahaha…
Guess what!? The same on social media. The dating process can be very long before they acknowledge they see you in their newsfeed.
They might be watching all your videos and not say a word.
…fast forward…you get that DM from this complete stranger that knows you better than you think…and they want to work with you and buy from you.
This is why when you build your audience on social media it’s for the LONG GAME.
You’re not looking for the fluffy things…but for real, deep relationships that make your reader grow as you’re growing your business.
And yes, you can decide to go dark when you feel like it but make sure you do it in a way they don’t feel abandoned because it will hurt them.
Your audience is your online incubator of clients…they feed on you, your expertise, your humour, your professionalism, your knowledge…
Remember someone is watching.
Keep showing up.
The businesses that win on social media are the ones that show up no matter what.
This is how you show you CARE really for your audience.
If you want to start getting more visible today, here’s a checklist I made for you. GRAB IT HERE.
What’s your current relationship right now with social media marketing? Let me know below. I so want to learn more about you and why you read my blog.
WHO’S ANGÉLIQUE BINET ? Angélique Binet is a social media marketing consultant and coach for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.