Do you remember the first time you fell in love with a person? ⁣⁣
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Maybe for you, it happened all easily. You told that person about it and he or she said sure, let’s get married?! ⁣⁣
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Well…not really for most of us! ⁣⁣
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You feel anxious. You’re not sure how to attract their attention? Or if you do, sometimes, it’s too much or too little. ⁣⁣
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You’re never sure what to wear to look attractive enough! ⁣⁣
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You’re not sure what to say to sound smart… ⁣⁣
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But then, comes the date.⁣⁣
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Some go to a movie, some go for coffee…some do other things.⁣⁣
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Most of the time, you don’t ask right away to spend your life with that person. ⁣⁣
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You wait, you nourish that relationship, you exchange texts, kisses…etc. ⁣⁣
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Then you buy for life…in some scenario. Or you decide to go your own way after a while.⁣⁣
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Basically it takes a life or 2 to go through this relationship. ⁣⁣
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I used to think that love was simple. You love or you don’t! hahaha…⁣⁣

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Guess what!? The same on social media. The dating process can be very long before they acknowledge they see you in their newsfeed. ⁣⁣
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They might be watching all your videos and not say a word. ⁣⁣
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…fast forward…you get that DM from this complete stranger that knows you better than you think…and they want to work with you and buy from you. ⁣⁣
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This is why when you build your audience on social media it’s for the LONG GAME. ⁣⁣
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You’re not looking for the fluffy things…but for real, deep relationships that make your reader grow as you’re growing your business. ⁣⁣
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And yes, you can decide to go dark when you feel like it but make sure you do it in a way they don’t feel abandoned because it will hurt them. ⁣⁣
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Your audience is your online incubator of clients…they feed on you, your expertise, your humour, your professionalism, your knowledge… ⁣⁣
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Remember someone is watching. ⁣⁣
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Keep showing up. ⁣⁣
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The businesses that win on social media are the ones that show up no matter what. ⁣⁣
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This is how you show you CARE really for your audience. ⁣⁣
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If you want to start getting more visible today, here’s a checklist I made for you. GRAB IT HERE.

What’s your current relationship right now with social media marketing? Let me know below. I so want to learn more about you and why you read my blog.

WHO’S ANGÉLIQUE BINET ? Angélique Binet is a social media marketing consultant and coach for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.