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EP 42 | The Real Story Behind Her Business with ebere akadiri

You need to make a commitment to show up on social media everyday.

A few years ago, Ebere did the same thing and she was able to hone her message and help more people with her business.

So if you still haven’t found your own voice and you still don’t have the courage to share your message on social media…

Keep reading

Ebere Akadiri is an entrepreneur, business strategist and founder of Ataro Group, a Corporate Event Management, Culture and Strategy Consulting firm based In Europe and Africa. Ebere has been described as “an inspiring role model to women” and an influential leader, helping women in business to elevate their leadership and lead successful companies.

Today on the Real Story Behind Her Business Podcast:

  • Who was the little girl behind this ambitious entrepreneur and why it matters to reconnect with her?
  • What was her burning desire before starting her business?
  • What was your biggest struggle at the time to make it happen? And how did it feel?
  • What did she want to be able to accomplish?
  • What was the big HOW TO revealed to her in the epiphany?
  • What’s something she thought was true that was proven wrong?
  • What BIG hurdle did she get over to create a solution?
  • What was the first big payoff of all this work?
  • What are her biggest fears as a woman in business?
  • What are her relationships with social media and visibility?

Where to find ebere akadiri

Resources mentioned

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ABOUT THE AUTHOR

Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.

If you know you want to “recruit the best customers” by smart advertising, but you have no idea how to do that, we need to talk. Apply to book a call with Social Media Love: socialmedialovecall.com

Angelique
Hello, we are live. They we are alive

Angelique
yeah, we were a great example of not giving up. But we tried everything on Instagram and Instagram doesn’t want us to go live. So we said, Okay, we’re just gonna go on YouTube, LinkedIn and Facebook, which is not too bad, right? We still are everywhere. So thank you, David for being a part of the show. The real story behind our business is really a place where I invite amazing guests that always put me on fire personally, and I know that some of you are going to be watching the replay and you’re gonna be on fire too. So anytime if there are things that video I say and you feel that speaks to you, please leave us a comment. Tell us what resonates with you and how we can help you. So the show, welcome IVIG. It’s really to share your story and how your story shaped your business and your offers. And this is what actually makes us different in the marketplace is how we position our you know, business based on our journey. So I can’t wait for you to begin to share your journey with us. Thank you for being there. Tell us who you are, where you are tonight. And who do you serve in that world?

Ebere
Thank you so much for having me on telly. We made it been a struggle with the Instagram, but all of that. Thank No, we are here. My name is a barrier Calgary and I live in the Netherlands. But right now right now I’m in the UK. I’m in England. And that’s my location about what I do is I do a lot of things. So but first in terms of my business. I Right. Yeah, yeah, my business is a Tarot group. And when I say a Tarot group, it’s we have a Tarot foods and spices, which I learned about seven years ago when I arrived the Netherlands from Nigeria. And then risk later we had, we created a thorough consulting, where I used to kind of share my knowledge of business development and strategy with with with clients. And for my what I do, in terms of giving Burke is an initiative I also founded four years ago. It’s called riser lead women. And the purpose is to inspire women to rise and lead. The purpose is to help women to unleash their potential, and get those top leadership positions in workplaces, and also for women to build sustainable businesses in the marketplace. So that’s what rice and lead does. And of course, I met you through Elena Beaton, who was a speaker at the raisin lit summit that we had in September, and you were also an engaged participants, I really appreciate you for that. So that’s what I do. So I serve women, I serve women who want to rise to leadership. And I also serve humanity, not just women, I serve vulnerable youth and women as well through a foundation called Beauty in every life. So that’s pretty much about my work. Yeah.

Angelique
You have so much so I always like to start with the, the, the little girl you were back when you were between five and 10. What do you remember being interested in when you were like playing or whatever you were doing at that age that really kind of shaped who you became because you’re like, an entrepreneur like going from the food industry to consulting to helping women. Tell me more about the girl and what was their like, boiling ready?

Ebere
Oh, that’s so easy to tell because recently a friend of mine, you know, there’s this, this little girl story that was being shared on social media. And they had asked me to also share mine. I actually wrote it but I didn’t post it. So maybe I really I will, I will find the courage to share it somewhere. They, so being as a little girl, what I remember, which may be I was asking myself, Am I really ready to share this is the fact that, you know, as a as a child, my, my mom passed away when I was eight years old. And so I grew up, you know, practically being raised by my eldest sister. And but the good thing is, and I keep thinking about it every day that sometimes people lose their parents, and they don’t make it, you know, they don’t become successful. But in my own case, I live in I, you know, we live in a community where everybody wanted to help. But I was thinking about it yesterday, like, why was everybody helping us? You know, after my mom passed, then I remembered days, because my mom was very generous to the community to women. My mom was a nurse. And sometimes, some women could not afford to pay for their delivery. I mean, I live in Nigeria, that I’m from Nigeria, we do have insurance at that time. And some women could not afford to pay. So we might could not afford to treat themselves when they were sick, my mother would bring her to prepare a small room in our house, for delivery, for free. And then, on some of these things, when I was when I, you know, growing up, I was thinking about this particular one where I go to the market to the butcher, and he said, as long as he leaves we will not pay for meat is going to be free. And I said, why? He said, because my mom helped his family when they had no money. And so that shapes the way I do business is everything I do return on this on generosity, without wanting to get anything back. Because you know, this, people were so generous to us, growing up that we didn’t like anything, even though my father was not very, I realized, my mom makes more money than my father. And so things were supposed to be a bit hard for us. But people, families, people stepped in nannies people send their daughters to take care of us for free. So that’s actually shaped who I am today. So all the businesses I do, I always look for opportunity to show some level of generosity to people, to help people who cannot afford it. And also to help people who can afford it. But maybe in another way, finding out what people need, and serving them with what they need. That’s what makes me happy. So that has shaped the businesses I run today. All the businesses I run are rooted in community and events. I can remember running a business that I do not true that business create events, you know, corporate events, proxies, because that’s who I am, you know, that fun, little child growing up, I dance I used to dance a lot. So everything I do, it’s all about serving people, and having fun doing it and also making money you know, along the way.

Angelique
Wow. And it’s so what a beautiful tribute to your mom because I attended your rights and Leadership Summit. And it’s it’s that it’s the people you meet like you who infuse that in everybody you meet, like the vibe of the summit, like we were feeling that, you know, Sherry was sharing platforms, no matter who was who right. That’s so amazing. Thank you for sharing this story. Because it’s I know it’s going where you know, he probably went through a different season of your life with all of this. So thank you for sharing this. So tell me when you had so many businesses based on where you were located in the world, and right now you’re dedicating your time to women leaders. Could you tell me more about you know, what was the burning desire behind you know, because you went from a mega, like, I don’t want to tell too much of your story, but tell us tell us maybe where you’re coming from before going to the woman project you have right now. What was your background in business?

Ebere
Oh, thank you for asking me that question. Um, so before I moved to the Netherlands into 2013 I was living in my country, Nigeria, and I had a restaurant business. So my restaurant business was very, very successful. And the reason it was successful was because I first had a retail business, I was selling clothes, you know, when my daughter was two and a half years old. And the first time I opened the business, it failed. Like, within six months, it closed down, because I didn’t know anything about business development. So that prompted me to go back and start studying, start reading, start attending seminars, to learn how to structure a business, I was just structuring a business was very important. And so I took what I learned, and then restarted this failed business, a clothing, retail shop. And it became very successful. Within six months, I, I realized that I made back all the money I lost in the first business. So with that idea, I, you know, I used to travel a lot to London, and the US to buy clothes to resell in Nigeria. And then one day I saw, I saw all these fast casual restaurants. And I studied Food Science and Technology. And I also did some internship in a food company. And I kept saying, one day, I’m going to own this type of restaurant. So when I, when I kept seeing them in London, I was inspired to start up a restaurant in Nigeria. And I did, I didn’t know restaurant business wasn’t an wasn’t, wasn’t a business for little before small kids, restaurant business is very tedious. And I was ready to just do it anyhow. But then I had a mentor, he just walked into my life and said, a very have to do this properly. I said, You know what, this is already a lot of trouble. But he helped me every day, every week to go and meet with him. And he kept telling me what to do in my business. And I needed when we launched the restaurants from the first day became successful, because it was all planned out. And thanks to my mentor, really, that’s why I know that there’s power in mentorship, especially for people who understand what you’re trying to be rude. So I learned the restaurant business, it was really, I mean, using successful, I like to use that, instead of mentioning the amount of revenue. I’m a Nigerian, we don’t do that. But it was really successful. We had 56 employees, we had a lot of corporate clients or what worked for them. We were catering and managing audit events, you know. And also, we had we had a big offshore Katrina was just growing so big, within three years. And then when it was five years, my husband was transferred to the Netherlands for his work. Um, this means I had to leave my business to follow my husband. And this is cultural as well. So like I was, it was a very painful moment for me.

Ebere
Because I had a vision to build 10 businesses 10 restaurants within like five years, and I was already I’ve already built the second one within five years, I was built in the third world. And you know, our sub buttes are a commercial bakery, you know, we are growing very quickly. And then I had to move really the first time, my husband told me, we were moving I said, No, we’re not gonna do that. But family pressures, everything, everybody. And everybody begged me to just go you know, this is a family business, your business should not separate you from your family. And that’s how I found myself in the Netherlands. And when I came, you know, when you’re in Nigeria, the way you have your, your, your, the picture you have about going abroad and all of that is always a bit like you know, everything is all better out there. I mean, anything. I used to travel a lot I traveled just for my business, and I go back I never lived outside So I was looking for to see, you know, women building this type of massive business that I was building. Because I had a lot of such women in Nigeria. But I was surprised that it wasn’t the same. It wasn’t the case, wasn’t the case. I mean, I saw a lot of people building businesses, but it was one person business. And I’ve never done that before. I never, I never did that before. Because I wasn’t like hands on. I’m always like, distracted just behind all my businesses. So I kind of had work put it, you know, I mean, I’m not saying women were not doing well, they were doing well making money. But I was telling my expectation was this, like big companies. And then I, I spent time to learn the culture and everything and, and I started a food packaging, spice packaging, small company with one employee. And I needed help, you know, like, you need this community that can guide you on what to do the payroll what to how to get help. And then I joined a lot of networking meetings, and everybody was just working for themselves. You know, nobody had this like payroll and, and maybe some women in the Dutch community, maybe they have them, but I’m talking about the International Network communities. So I decided that that might just be, you know, I think we need to find this view, this type of network that I’m thinking about where we have women who are inspired to lead in the business world. And that was the idea of Horizon lead women. But eventually, because I had a co founder and the co founder said to me very, we have to close the gender leadership gap in workplaces as well. That was how you see that right. And lead women initially started with as a as a female empowerment brand, but then it started evolving to driving gender diversity and inclusion in workplaces. And that’s where we are today. And that the annual summit, which happens every September you were a part of is our highlights for REITs and LEED. But we try to do a lot of leadership, development, master classes, workshops, you know, from throughout the whole year before the summit. So I hope that story wasn’t too long.

Angelique
A story of your life. thing I want to ask you. So you go from building the dream, going to say goodbye to the dream, going through family pressure, or the culture pressure, and then you arrive in a completely different culture that doesn’t do business the way you wish, you want to do business. And so you start to dream again, and then make it happen. And then now the movement is growing. So what does it take a barrier when you get up in the morning? How do you set up your brain or your heart or to keep going and no matter what you make your own space, wherever you are, even if you completely out of where you were?

Ebere
Thanks for asking. I think it’s just who I am, really, because one of my strengths is its problem solving. And also never given up. So when you’re a problem solver, you don’t give up. You always try to fix things. So I think I’m just built that way to always try and solve problems. So anytime I’m faced with obstacles, which by the way, I’ve faced a lot of obstacles a lot. But anytime I’m faced with obstacles, my brain start working on how do I solve it? I don’t believe in complaining about issues or problems. I only think about solutions. How do I bring solution to this problem? And I believe that that’s what it means to be be an entrepreneur, somebody who solves problems, somebody who creates something new and all the time and I use this gift a lot when I’m a consulting for small business owners who are building businesses. I always tell them like you know, we need to start thinking in terms of problems. What is the problem? What is the solution? What is the problem? What is the solution? And that’s the question, you cannot ask every day in your business to be able to find the right answers to provide the right solutions for your clients, or for your customers, whatever business you’re doing. So that’s first, I will say that one of my strengths, solving problems, especially complex problems, and secondly, I will say is because of all my experiences, where I’ve been faced with obstacles, and I have to be resilient, to find ways to, to overcome those obstacles, you know, they are not sometimes they’re not funny. I mean, I don’t wish to be having obstacles everyday. But then when it comes, I solve it. Yeah.

Angelique
Okay, so in the context of rising leads, when did you, you know, so I can just imagine you arriving in the Netherland trying to figure out how business works, and how you can make those connections to when you’re looking for. And then and then you start that movement, that summit? And then so one was, what was the big revelation for you, where you realize that this is it? This is what we need it, you know, exactly, not only you were seeking it, but other women were seeking the same experience. When did it click for you? And you said, yeah, that’s it?

Ebere
Yeah, I think I was it was an event organized by a university called Erasmus University, Rotterdam. Okay. You know, they have this women network, and then I, I went for that event, and they had invited a woman who later became my mentor from India. And she came, and she spoke with all boldness and convictions. And you know, the way she was speaking, it was obvious that she was stepping out of the line, this is not the culture here, we don’t turn this way. So she, a lot of people can have, there was a push back, right? And, and for me, I’ll be looking for this person. I’ve been looking for this type of person. This is not a culture here. But this is my culture, I want to be bold enough to kind of speak my truth, I want to be bold enough to, to be able to gather other women who are hiding, but they are looking for somebody to give them that voice. And then I met with her afterwards, I said to her, this is my dilemma. I don’t know what to do in this country, I’m just lost. And she’s actually the one that encouraged me to start up something like this network and make sure from the start people understand. It’s not for the faint hearted. It’s for people who want to rise. And lead is for people, women who are ambitious, is for women who want to raise their aspirations. So the way we speak, might be uncomfortable for women who want to be very, you know, just maintain it into space, and control it. So we from the beginning, try to let people know that is for those who are ambitious, who are raising their aspirations, and who wants to be inspired and learn how to, to good, you know how to ask for those top leadership positions, how to build those big businesses. So you know, it’s changed. And I realized that a lot of women wanted the same thing. We’re just waiting for somebody to give a voice to their dreams. And that’s for me is what riser lead has done for a lot of women, including myself, I mean, it the platform, even though I built it, that platform also helped me to to continue to hone my skills and to grow to the leader that I am becoming or I have become today.

Angelique
Wow. Many fake I would say friends, I love your story. I love your story. I bury. You mentioned money earlier, like you culture, about money, culture, your country like from where you were before from now, in the Netherlands, and now across your journey as an entrepreneur you’ve been building and building businesses after businesses and movement now. So how your relationship to money has changed through this because you were really explicit at the beginning saying that your value is really generous. So at first, like, still making money along the way, how do you tell me more about that?

Ebere
Um, you know, I’m generic, I believe that business, there’s a difference between a business and the charity. And I have both of them. So my business, a Tarot group is a business. And then recently is a foundation. So they are two different things, right? So I make money I, I give back it up to my knowledge of financially or sponsoring events, right. So in my business, a Tarot I have, it’s supposed to make money, really, businesses should make money. If they’re not making money, then you’re not in business. So I don’t have issues. You know, I’ve always said, you know, so in, I think it’s in early next year, in February, you know, I am running a mastermind. And one of the reasons I wanted to do that was because the people I mentor, sometimes they tell me, they have they have all these packages with money issues. They tell me they have money mindset, and I tell them, there is nothing like that, really, that if for me, if I calculate my cost of doing business, my costs, and then I have a profit goal. So if I add and subtract, I should know exactly how much to offer for my services, or my product. So where does this money mindset come in? Where does it come in? I think what people need to learn a little bit more is about how to sell. You know, you just have to know how to sell. So if you understand your, the uprising, in terms of your products, and for tarot, I have a terrorist vices that sells online. I know the costs. My my manufacturer gives me all the cost, I’m not going to shortchange myself, I make sure we make profit, right? For my services, which is my consulting, helping small business owners to build a to have a good structure Foundation for their business. I already know the value that I’m bringing to them. And the value is always that within three months, you will learn how to structure your business and you will make money. Right? Recently, I was speaking to one of my mentees and like it’s three months out for you know, have you really have you made some money after since we might say like, oh my god, 600% increase 600 not 60 600%. So if I give this if I if I make this promise is very good promise. I didn’t promise 600% Sorry, I just said to at least at least you should increase your revenue by 100% 200%. And then somebody tells me 600% It means that my value is increased. I know my value, right? So I have no issues at any time. Regarding money, if it’s business, it’s business. If it’s a charity, it’s charity, charity, money security, I invest into charities when it’s my business. I invest into my business and I expect to make profit that’s the thing Francine

Angelique
Oh, I love it. That was that was powerful. I love how you’re so clear about it. Thank you for sharing this I’m sure it’s gonna help a lot of people oh my god yes. Summit. You know, I

Ebere
you know what I don’t like I don’t want to discount people’s experiences or because really, and truly some people have these issues of self doubts and they have issues of what they call imposter complex, right? I don’t discount that. But because maybe because I’ve been in business for for for a number of years. What I tried to tell people is you know, learn your pricing. Because your pricing speaks a lot about your product or your services. Try and master your pricing. When you understand why you have to price a particular product or service in a certain way. You will be so confident to sell it. You’re not going to feel like an imposter if you know that you’re Selling original products. Or if you’re selling fake product, you’re gonna feel like an imposter. Because really, it says a human thing. And that’s my own point of view. So I always said, Okay, fix your, keep your self doubt, doubt aside, let’s calculate your price. And first, and please go sell it. Why is this price and you see people sometimes what such people need is just a little bit of guidance on how to do price on their pricing. But I’m not discounting people’s lived experiences. I’m not saying people do have money mindset issues, but I’m saying I do have it. I don’t have it yet.

Angelique
Because I’m someone who worked on my money issue. So I don’t take it as an offense or anything I love it actually gives a good vibes like, okay, businesses, business, friends, that’s it.

Ebere
Yeah, it’s a really a lot of baggage when it comes to money, really, and a lot of emotional baggage. When we talk about money. So it’s important that people need to be supported to fix their mindset. I, I believe in fixing my mindset, but I don’t particularly fix it around money. So our mindset could be on anything, you know? I don’t know. So. Yeah, thank you.

Angelique
Thank you for this. I’m a big A, with your experience. What? So talking about mindset, what are yours? Do you have any fears around business or future dreams are either things that stops you or what’s your take on that, because we hear a lot about the fear of, you know, growing.

Ebere
You know, I was very young, when I, when I, when I had the best restaurant business. I don’t, I don’t remember seeing anybody who was at the level of my business was Martha was my age, they were almost the age of my mom, right? They were all older than me. And they were made, they were all men are just maybe one or two women, the rest were men, that we were actually competing in this space. And my business grew very fast, very fast. I mean, I was too young, and I had to hire 56 people. Right? Let me tell you something. The reason people, anybody at all will be afraid of growth is when you don’t structure your business for growth. We are entrepreneurs, we are business owners, we need to, we just need to structure our businesses for growth, simple. The structure, the foundation is like building a house, if you build a, if your foundation is not strong enough, you’re not going to build a very, you know, high building, high rise. But if you take some time and build your foundation properly, your house you’re just gonna be able to lay bricks, you know, and the house, you know, in Nigeria, we build our own houses. So we I understand how it works to build a house. So is the same as beauty in a business. So many people who I have, who I have worked with, mentored or consulted for, I realized they had no, there’s no plan, you know, when you don’t have a plan for growth. And when I’m talking about plan, you know, we talk about this seven pillars of business development. And then I see that people only are using two, they’re thinking of only marketing, and they’re only thinking about, they’re thinking marketing, and they’re thinking of social media, which is good, and they’re part of the business. But behind the social media behind the and by the way, you’re doing a good job with that, behind the social media behind the marketing, right? What about the vision? How far is your vision? What about the strategy? What strategies are you going to use to turn your vision into reality? You know, what about your Human Resources needs? How are you going to do that? What about what is it? What about your financing? Are you going to take some money from the bank or investors as your business group? How about your partners, your board of directors, you know, all of these things, small business owners Like us, we really need to start structuring our businesses for growth, when when we structure our businesses for growth has no way of being afraid of growth. That is, I don’t know how, I just don’t know. Maybe there’s something like that what’s angelic? I don’t know. But for me, I’m not afraid of it. I’m not a member of that.

Angelique
And actually, before we forget, because you have an amazing guide for our listeners here, the founder, table club.com is a resource that you give to people to kind of have the ABC of your foundation, right? When you want to start building your business.

Ebere
Yes, it is a resource for people to even try out a business idea first and make money from it before they invest. You know, it’s just first start off with thinking I want to start a business, but I’m not sure I’m afraid it might feel. The reason it will fail is because there is no proper research, there’s no, you know, trying to find out all the details about what your customers want. So what I did was, I tried to create this guide for both online entrepreneurs and offline entrepreneurs on how they can actually make sure that their business is going to make money or profit even before they launch. How can you set it up, and ensure that people are willing to buy whatever you’re selling before you launch? So that we don’t set up your business based on only what you are passionate about? I love to do businesses that I’m passionate about. But I also want to make sure that other people who are my customers are also going to be passionate about the same business enough to pay me.

Angelique
Yeah. Yeah. Awesome. Okay. So thank you for that resource. We put the links wherever we promote our interview, on the podcast, or even on YouTube later on. So I, it’s just at the bottom of the screen here. Don’t miss that opportunity. Because that’s something you get the results that you’d be in touch with a behavior. And you’ll learn more about the rise and lead summit and movement that you have, which I’m part of, and really the connection I’ve made there are amazing. So that’s thank you for this event. And

Ebere
thank you Angelica.

Angelique
Tell me more that we have to talk about social media a little more, because you are on the social media log land here. I love I love it. So what’s your relationship with social media? And how did it shifted over the years?

Ebere
Oh, my God, you know, social media some time one time, a friend of mine asked me a “Do you work, you’re always on social media”. I said, because I’m a strategist, there is a strategy for everything that I do. And social media is one of them. I think I made a commitment to show up on social media every day. That was about five years ago. And every day I do show up. When I started, I started with Facebook. And then it was more like personal relationships, and you know, a few businesses. But then I discovered LinkedIn. And I’m like, Okay, this is where I should be with my business. And so I made a point of duty to show up there every day. I am trying to learn Instagram. No, I’m not trying to learn about Instagram. I had issues with always taking photos and posting and all of that. But now I’ve learned how to use Instagram to add value beyond taking photos. So I’m just going to be right now again, I’m going to be on Instagram, often, but for my LinkedIn I show up everyday. And and so I love it because I’m not showing up there to sell anything, you know, once only once in a while. And the only time is during the summit that I cannot promote what we’re doing that is valuable for people. And I show up with values. I show up with my thoughts what I’m thinking what I’m experiencing, and I use it as a tool to build community around my thought leadership. That’s what I do with with social media. And one thing I like that you do your program about visibility is the fact that social media is a tool that we should all as small business owners, women, entrepreneurs, marginalized groups, we need to commit to showing up that everyday, everyday, all as often as possible. But that’s how we I mean, that’s how we create our own space. That’s how we build our own tables. That’s how we also, you know, connect with people and, and share what we know, if we understand our purpose, like for me, if social media have like objectives for it, for me, number one is, you know, community objectives to add value number two, personal objective, to get more visible, and also to on my skills on getting more visible and sharing my thoughts and my writings, you know, and it makes me to write regularly because I have to be that as you’re writing your book, and of course, now I’m writing a book, and maybe it’s true, all these writings that I do every morning on social media, I’m now able to write a book for women leaders, and also for, and also another, another reason I use social media is for cultural objectives. You know, it’s, I’m trying to make sure that nobody is left out. Everybody’s included, I speak about inclusion in workplaces. I do not like segregation, I speak out against racism. And so social media is that tool that I use to, you know, add my voice there. People might think, oh, but nobody’s listening, people are listening. And people are thinking, and people are, you know, people are beginning to think back, like, am I being inclusive, who is on my table, who is not on my table. And that’s what I use social media for. And so I like it. And I think you helping women to get visible through social media is a very good thing that you’re doing, you’re adding value to people,

Angelique
You are making me cry, because you are saying the words I feel so deep inside, because you’re so many people criticizing social media, which, if you want to look at the bad side of social media, it’s there. No problem. It’s easy to find. But if you focus on video meetings, things you can share, deal, communicate a chance, it’s there too, right? So it’s, that’s what I appreciate with you how you, you go for it, you share your idea that you don’t care about what we think people are attracted by you. Because you go for the board, you said earlier, you were looking for, you know, a place where people could be bold and say what they have inside. And this is what you do.

Ebere
And yeah, and for me, I use it to add value to people. I can’t tell you the number of times that people write me messages to tell me what I share today, how it taught them. I can’t tell you how many times people reach out to me and say, Please, can you mentor me some people? Last week, somebody reached out to me, I want to work for you for free? Now I’m like, why would you do that? Why for free? You know, please, I need to learn a lot from you. So showing up. If you notice, I always show up with your gifts. That’s my first rule in social media. Don’t show up, trying to be somebody else, copying what others are doing. Show up, be authentic, show up with your gifts we have a lot already within us, we have a lot to share with the world. And sometimes to one person, it sounds requires you sharing something that will help one person one day, who is at the verge of committing suicide or something. And who is saying you know what, I’m closing this business. And then the person reads your posts, the person will have a rethink. Personal will think twice. So many times I’ve received such messages, like people like oh, I have hope. Or I was given up on this. So that’s for me, that’s the big part of my social media activities is to provide value to people. And I hope I hope I’m doing enough of that. But I know with the few people who reach out to me who are telling me I am adding value. It makes me happy and I want to do more.

Angelique
Yeah, yeah. Oh, yeah. And yeah, thank you for for saying it in your own words like that. It just melts my heart. Okay. It really I think we could talk all night. But you have to go to bed. It’s

Ebere
a no, I’m a mother of five children, you know. And so I’m not used to go into bed early. That’s what it means.

Angelique
Well, thank you for North America, we have you.

Ebere
Yeah, I mean, I don’t, I don’t go to bed so early. But I’m trying to. I’m kind of focusing a lot on self care. And I’m doing, I’m doing pretty well now taking good care of myself. And sometimes I don’t even go to work. I just want to help relax and watch movies. So yeah, yeah, yeah,

Angelique
maybe I’ll ask you my extra question. Note, I want to add a question to the real show the real story behind our business. Because I find and you, you open the door, you say, I’m doing oneness, I want to know, I’m going to add a question and you can answer it if you want. You’re the first one I asked the question is, on the days that you feel good, that everything is aligned? What do you do in that day that you know that it’s gonna position you to feel good to feel energetic? Like what do you do? Or what what food makes you feel good? Or what routine? Next up? What is the thing that you put in place that you know, gonna help you even a better day?

Ebere
Now, let me first of all give you the context to the question you just asked me. Because sometimes, we don’t achieve anything without proper planning. Sometimes we don’t, I’m going to maybe even send this to you and your audience. I’m conducting this workshop. At the end of November, I believe, thing 29th and 30th. And is all about planning, strategic planning. Sometimes we small business owners, when we talk about strategic planning, we think is only for corporate organizations, or we think is just a strategy session we have with our coaches is different. Everything that I do for the entire year, for like, 2022, I use the whole the entire October to do the strategic planning. That’s why you haven’t seen me on LinkedIn, you know, I’ve been away for a month, because this is after the summit, I do my plans. Now. Self Care is a major part of the planning, self care, which means when I’m thinking about my planning, I’m talking about starting from my vision for next year, breaking it down to, you know, bits, you know, action steps and strategies and how I hold myself accountable, and the commitment I make to the plants. So when you talk about self care, I’m committed to myself care, because I’ve had this experience where I broke down, I was so sick, because I wasn’t taking care of myself. And so for me, in that plan, I have already planned in how I have to, you know, relax, especially when I achieve a major task, like the question you asked me that, okay, these are the things I have to do within this period. And if I achieve them, I don’t put myself under any pressure. But I just say to myself, if I achieve them, I’m just going to go out with a friend, we’re going to go to the beach in The Hague have a drink, relax. And because I know I’ve achieved something. So I have these blocks of you know, every three months, I plan out things. Every month, I plan out every week. So whenever I achieve something, and then I know it’s time to, you know, go out and have some fun. I don’t there’s no day I can say, oh, everything is so perfect today. No, things are never perfect is not possible. But things are is easy to achieve what you have on your plan. And then I give myself a break before I start with the next plan. So whenever I achieve, I kind of give myself a break, relax, rewind, and you know, have fun go out and then start all over again. I hope that answers your question.

Angelique
Yes, I love this. I love it. Thank you for sharing this. Yeah, everybody take notes like don’t Yeah, make a syllabary kind of the steps right go in make good and then start again and your work

Ebere
is the stand because there is no day in the life of a small business owner that everything is gonna be so perfect and align everything is God is never done is not possible. No, as long is not possible. So you have to build it into all your, your plans like Oh, after this, once I add to this, I’m gonna just take a break. That’s what I do. And it works. It works.

Angelique
I love that. Thank you. I love this conversation. Is there anything? I didn’t ask that I should have asked you and you want to talk about it?

Ebere
I think you’ve asked that hold on myself is like it’s look like I’m sleepy right now. Oh my God, I don’t even know what time it is. It’s I know it’s unlisted. 11pm in the A now? Yeah. So I think we’ve been talking a lot. And I just want to say thank you for having me. I’ve enjoyed our conversation. And thank you for being a part of reason lead women. And I remember the other time you said, Oh, we’re going to be seen for the entire 2022 Yes, we are. And you’re coming into the private platform for reason, Little Women, you get the emails soon. They told me my team told me Oh, that we are inviting people to a private platform. And Angelique is one of them. I said, God, that’s cool. You know, so, so we’re gonna be seeing more of you. Yeah. supporting each other. That’s what we do. Yeah. Yeah,

Angelique
yeah. And that’s why I like to, I’m so happy to be able to have access to you like that. And then in deepening our relationships and our dreams. I love it. Thank you so much. And for all the inspiration. And as I always say, if you’ve been following all my podcasts or videos, each time I interview a woman like you, I cannot sleep the next night because I’m too fired up. To see really? We do what we do. Yes.

Ebere
That’s good. That’s so good. Yeah, the same thing when I do. I conduct interviews, you know, a lot as well. It’s inspiring to share with fellow women. It is it is Thank you.

Unknown Speaker
Thank you so much. Oh, bye.

Ebere
Bye.

Angelique
Ciao. Ciao, everybody. Thank you for being here. And if you watch a replay, put replay or let us know what, got your heart beat stronger. Okay, bye bye.

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