Facebook Marketing For Non Profit Organizations

If you’re running any charity organization in your corner of the world, this live HOT SPOT session with Kelsey of Meals on Wheels of Fredericton Inc. and Social Media Love could help you find some little tricks and tactics on how to use Facebook to attract more volunteers, donations and partners.

 

HOT SPOT FACEBOOK LIVE

The Hot Spot is a weekly Facebook Live where I take questions from the public and try to help them as much as I can with the amount of time we have. Of course, it’s non exhaustive, but it provides some tools and tactics to support their social media marketing effort.

NON PROFIT ORGANIZATIONS

Our guest today is Kelsey Rusk of Meals on Wheels in Fredericton, Canada. Kelsey manages social media marketing, email marketing, volunteers recruitment, fund raising events and donations collection! A woman of everything!

I’ll invite you to listen to her questions and see if you can get some tricks and tactics as well for your own organization. From social media content, to Facebook live videos, Facebooks ads or how to use your volunteers’ experience to propulse your organization…you might find some nuggets!

I could have spend the full day talking about other ways to use Facebook for donation purposes. Next time…

Let me know how you use social media in your non-profit organization?

SHOUT OUT

And if you donate to a charity organization, let us know in the comment. Let’s shout out to these amazing volunteers that want to make our world a better place to live in.

By the way, if you want more tips about social media marketing, jump here 🐎
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How To Avoid Burn Out From Growing Your Business

In the entrepreneur world, it’s hard to remember to relax, unplug, and implement healthy routine…

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Pushing hard everyday, yes.

But we got to pull that energy from somewhere.

Rebuilding energy, consistently.

Before we resent what could get us to burn out.

It starts with taking care of ourselves…spirit, body and mind.

Once again…

It took me to go very deep in the woods

In the whiteness of Canada

Without power nor connection to any satellite

To realize with clarity that I am here to serve

Passionate people… entrepreneurs with a positive mindset

Ready to invest time and money

To share the genius of their services, products or events

With the world…via online tools.

This is what Social Media Love’s business is about.

What do you do daily to take care of yourself – mind and body wise? 

 

More info about Social Media Love

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.

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Facebook News Feed Changes’ IMPACTS

Today is Facebook’s 14th birthday, so I thought It was the day for me write this article and jump live on Facebook.

Do you feel a little lost in the fog currently because of all the things you hear about the new Facebook’s News Feed algorithm?

Are you eager to know more what to do with Facebook marketing?

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What’s Facebook doing?

For a better understanding of how Mark Zuckerberg is trying to reshape  Facebook, make sure you read his first announcement back in January 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. – M. Zuckerberg |Facebook

Then a few days later, things are even clearer:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. – M. Zuckerberg | Facebook

Everyday, there is a new piece added to the puzzle, though.

What’s the Facebook Algorithm?

I’m not gonna pretend I am an expert at the algorithm. But for sure, Facebook decides what post each Facebook user will see each and everyday. If there was no filter, we could see more than 1500 posts in our News Feed.

So Facebook uses filters to determine what makes your News Feed or not. Here are some parameters for this secret formula. Apparently, the filtering process is based on all the posts that could be offered to you (the inventory), then they detect where it’s posted from (mobile device, desktop etc. – the placement), then what time the post is posted at, and of course whose post it is etc. Then it analyses the probabilities of interactions that people could have with the post (how many people jump on this post, how many interactions occur…etc)… As you see there are so many factors. These were just a few examples.

And this algorithm will impact not only Facebook Pages but all Facebook Profiles- which means all of us among the 2 billions monthly Facebook users.

Impacts for Facebook Users

Again, I’m just sharing what I’ve been gleaning all over the place in the last 3 weeks. Some of my sources are very trusted. This is why I can’t keep it for myself.

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Facebook users! Yes, you as an individual on Facebook! Your time to be quiet seems to be over. No more just watching time. Actually I love that, so many people are just here to look at what we do online and never share their opinion, emotions, feelings… What’s the point of being on social media. Is this voyeurism… ?

From what I understood, Facebook wants people to express themselves more and talk to their friends or peers more in the comments, or by sharing via Messenger or on their Facebook profile.

You see where I’m going for Facebook pages?

Impacts for Facebook Pages

I think it’s pretty clear that if Facebook Users have to be more vocal, Facebook Pages have to ignite more discussions and interactions among their audience.

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And yes, clicking bait for more engagement will be to avoid…no more asking for likes, comments, tagging or shares in exchange of a giveaway for example.

It will be a challenge for some Facebook business pages to get away from this giveaway system and still get authentic interactions below their posts. From what I understand, Facebook will be measuring not only people’ s interactions about the post but also how much people interact with each other under that same post, or when a person will share it on their page or in Messenger… Well, interactions, discussions etc. will be prioritized big time.

And yes, Facebook said there will less room for brands in the News Feed. But still, videos and live videos especially – because they ignite conversation quickly – will probably still have a place in the News Feed. Plus, if we can get our audience to share our business posts with their friends, adding their own comments on their profile, this should help Facebook business pages to be more visible.

In other words, we have to turn our current Facebook fans into fierce and raving ambassadors. So fierce, they can’t resist and share our business posts with their friends.

In this video, you’ll learn more about what you could do to test the new News Feed algorithm. Tell me what you think in the comments as we can all learn from each others.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.

Cheers,

– Angélique