How to seed your lawn and grow your online community

Growing an online community 🌱 is similar to planting new grass in your yard. You need some organic fertilizer, lots of water and sun ☀️shine, then you add the seeds and make sure they stick to the ground, water again with some ads, sunshine follows, and it grows and grows… more here than there… this is when you need to redefine your targeting and seed again, fertilize again, then give some much love, time and passion to your peeps, nourishing them with the best of the best.

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7 Ways To Using Customer Testimonials In Your Content Marketing

7 Ways To Using Customer Testimonials In Your Content

TIP📍 – What do people tell about you when you’ve helped them with your skills and knowledge?

DOWNLOAD my “Testimonial Request Template“ Cheat Sheet here: http://bit.ly/2FVXUhF

This is key. 🗝 You have to take notes of these testimonials. They are your gold. Not only this will help you to get the confidence you need to show your expertise to more people online👩🏽‍💻, but it will also provide with the exact thing that your next client may wonder about.  Does this make sense to you? Continue reading

Facebook Marketing For Non Profit Organizations

If you’re running any charity organization in your corner of the world, this live HOT SPOT session with Kelsey of Meals on Wheels of Fredericton Inc. and Social Media Love could help you find some little tricks and tactics on how to use Facebook to attract more volunteers, donations and partners.

 

HOT SPOT FACEBOOK LIVE

The Hot Spot is a weekly Facebook Live where I take questions from the public and try to help them as much as I can with the amount of time we have. Of course, it’s non exhaustive, but it provides some tools and tactics to support their social media marketing effort.

NON PROFIT ORGANIZATIONS

Our guest today is Kelsey Rusk of Meals on Wheels in Fredericton, Canada. Kelsey manages social media marketing, email marketing, volunteers recruitment, fund raising events and donations collection! A woman of everything!

I’ll invite you to listen to her questions and see if you can get some tricks and tactics as well for your own organization. From social media content, to Facebook live videos, Facebooks ads or how to use your volunteers’ experience to propulse your organization…you might find some nuggets!

I could have spend the full day talking about other ways to use Facebook for donation purposes. Next time…

Let me know how you use social media in your non-profit organization?

SHOUT OUT

And if you donate to a charity organization, let us know in the comment. Let’s shout out to these amazing volunteers that want to make our world a better place to live in.

By the way, if you want more tips about social media marketing, jump here 🐎
🌀[NEW] Join The Inner Loop: http://bit.ly/2ChkQqa
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Facebook News Feed Changes’ IMPACTS

Today is Facebook’s 14th birthday, so I thought It was the day for me write this article and jump live on Facebook.

Do you feel a little lost in the fog currently because of all the things you hear about the new Facebook’s News Feed algorithm?

Are you eager to know more what to do with Facebook marketing?

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What’s Facebook doing?

For a better understanding of how Mark Zuckerberg is trying to reshape  Facebook, make sure you read his first announcement back in January 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. – M. Zuckerberg |Facebook

Then a few days later, things are even clearer:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. – M. Zuckerberg | Facebook

Everyday, there is a new piece added to the puzzle, though.

What’s the Facebook Algorithm?

I’m not gonna pretend I am an expert at the algorithm. But for sure, Facebook decides what post each Facebook user will see each and everyday. If there was no filter, we could see more than 1500 posts in our News Feed.

So Facebook uses filters to determine what makes your News Feed or not. Here are some parameters for this secret formula. Apparently, the filtering process is based on all the posts that could be offered to you (the inventory), then they detect where it’s posted from (mobile device, desktop etc. – the placement), then what time the post is posted at, and of course whose post it is etc. Then it analyses the probabilities of interactions that people could have with the post (how many people jump on this post, how many interactions occur…etc)… As you see there are so many factors. These were just a few examples.

And this algorithm will impact not only Facebook Pages but all Facebook Profiles- which means all of us among the 2 billions monthly Facebook users.

Impacts for Facebook Users

Again, I’m just sharing what I’ve been gleaning all over the place in the last 3 weeks. Some of my sources are very trusted. This is why I can’t keep it for myself.

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Facebook users! Yes, you as an individual on Facebook! Your time to be quiet seems to be over. No more just watching time. Actually I love that, so many people are just here to look at what we do online and never share their opinion, emotions, feelings… What’s the point of being on social media. Is this voyeurism… ?

From what I understood, Facebook wants people to express themselves more and talk to their friends or peers more in the comments, or by sharing via Messenger or on their Facebook profile.

You see where I’m going for Facebook pages?

Impacts for Facebook Pages

I think it’s pretty clear that if Facebook Users have to be more vocal, Facebook Pages have to ignite more discussions and interactions among their audience.

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And yes, clicking bait for more engagement will be to avoid…no more asking for likes, comments, tagging or shares in exchange of a giveaway for example.

It will be a challenge for some Facebook business pages to get away from this giveaway system and still get authentic interactions below their posts. From what I understand, Facebook will be measuring not only people’ s interactions about the post but also how much people interact with each other under that same post, or when a person will share it on their page or in Messenger… Well, interactions, discussions etc. will be prioritized big time.

And yes, Facebook said there will less room for brands in the News Feed. But still, videos and live videos especially – because they ignite conversation quickly – will probably still have a place in the News Feed. Plus, if we can get our audience to share our business posts with their friends, adding their own comments on their profile, this should help Facebook business pages to be more visible.

In other words, we have to turn our current Facebook fans into fierce and raving ambassadors. So fierce, they can’t resist and share our business posts with their friends.

In this video, you’ll learn more about what you could do to test the new News Feed algorithm. Tell me what you think in the comments as we can all learn from each others.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.

Cheers,

– Angélique

4 Ways To Make Videos Mobile-Friendly | Facebook & Instagram

Need to create more mobile friendly videos?

Have you used Facebook or Instagram mobile friendly videos?

Well, maybe you wonder what we mean by mobile friendly.

Here are 4 examples of mobile friendly format videos you’ve probably seen before and you’d like to try out.

1- Square videos – aren’t they hip?

Dimensions: 1:1 (1080 x 1080)

You can use them on Facebook and Instagram such as this example.

According to Animoto, Square videos get +28% more views than landscape ones. They also tend to get more shares and likes. One of the explanation could be that they take up to 78% more screen space than the regular size videos.

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2- Vertical/Portrait videos –  different angle, right?

Dimensions: 2:3 (1080 x 1280)

You can use them on Facebook and Instagram.

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3- Instagram Stories – they’re super pretty on phone

Dimensions: 9:19 (1920 x 1080)

You can use them on Instagram Stories – the length can very from anywhere between one second and 15 seconds.

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4- FACEBOOK VIDEO ADS

Format is one thing, length is another one. Try to mix the length of your videos based on if they’re meant to be an ad or organic posts. So you know, 6-10 sec videos have more chance to be used as an ad-break on Facebook.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

Cheers,

– Angélique

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Why Facebook ate my live video…

Once upon a time, a very energetic girl jumps on Facebook to teach how to go live on Facebook for the first time, when you’re really scared.

So, one of my points was to tell my peeps that I love listening to music that pumps me up just before any facebook live stream. What I did is showing them how it looks and sounds…. BIG MISTAKE…I put the music on, in my office, in the background…and Facebook picked it up as if I was using the music illegally.

Guess what?! After 30 minutes of intense teaching, I stopped my Belive.tv broadcast, went to Facebook optimize my video…but it was gone! I couldn’t see it anymore.

And I knew it was there before because I’ve checked the comments multiple times during the live broadcast.

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

So… Here’s how Switcher Video puts it simply to explain copyright rules for Facebook live video: Screen Shot 2018-01-26 at 12.38.36 PM.png

By the way, did you know that Facebook added an audio library for video creators. Go to your PUBLISHING TOOLS on your Facebook page and you can explore from there.

 

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As explained by Facebook:

Sound is a key ingredient in videos — it can instantly change the mood, build suspense, or evoke emotion. We’ve heard that you want an easier way to find sound effects and music to use in your videos, and that’s why we’re launching the Facebook Sound Collection. This is part of our broader commitment to providing video creators with the various tools they need to grow on Facebook.

By the way, if you want more tips on Facebook Live videos, jump to my YouTube channel.

Any trick you want to share?

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger