Train your Facebook community

I’ve been reading and watching so many advice on how we have to change the way we do Facebook since the announced major changes to the News Feed that are designed to bring people closer together.

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

In most of them, I can see there is a common point. We’ll need to educate our fans to interact with our page differently:

  • have them to use our Messenger Platform more
  • comment longer comments under our Facebook posts
  • interact more with other Facebook profiles when commenting under our post
  • have them live with us when we do a live video
  • have them to add our page as a See First

And for us as a marketer, small or big, we’ll have to crank up our way of mastering Facebook Ads, Facebook Live and Messenger Bots. And most of all, we’ll have to go back to the old engagement battle we’ve been talking for the last decade – but meaningful engagement.

Isn’t it exciting! What’s your take on all these changes?

 

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

7 TIPS : RECONNECT WITH YOUR FACEBOOK TRIBE

Now, how do you do that. Well, it’s all about what Facebook is about: building communities.  And yes it’s a lot of work as any great thing…it takes times and consistency. But it’s worthy.  How many times I told my clients: don’t throw Facebook ads out there without even knowing who you’re talking to, let’s build the love first! [Unless you’ve done your homework and you exactly know who needs what]. So here are a few tips, if you want to build or strengthen your community on Facebook. This is not exhaustive as we’ll be talking about this more in depth all year long in 2018.

1- SEE FIRST

Ask your current fans to add you in their list of Facebook pages to see first.  Screen Shot 2018-01-13 at 8.17.18 AM

2- CREATE A FACEBOOK GROUP

Facebook groups are a great start to create bonding relationships with people who’ve discovered you and want to see more exclusive content from you before buying from you. See how to create a group here. You can join mine today by clicking on the image. Screen Shot 2018-01-13 at 8.49.08 AM.png

3- USE FACEBOOK’S FREE FEATURES

There are so many options you can use to interact with your community on Facebook that will help you build a personal relationship with them via Messenger, Newsletter, Polls etc.Screen Shot 2018-01-13 at 8.33.20 AM

4- BUILD YOUR EMAIL LIST AND USE IT

Emails are the steady blood of your business. People might not see you on Facebook because of the algorithm, but they see your emails in their Inbox, whether they choose to open it or no. I personally use Mailchimp. Open your account today and collect e-mail from your peeps : let them know about your next Live Video on Facebook, your new services, your new freebie etc. By the way, join my list if you think I can help you more. Screen Shot 2018-01-13 at 8.51.34 AM.png

5- USE A SOCIAL MEDIA CONTENT CALENDAR

Your calendar will help you not to loose your mind. Each and everyday you know what needs to be posted on social media because you spent a good hour on the weekend figuring our what will be your focus on Facebook this week, keeping in mind you want to build a tight and loyal community. You can do it on a monthly basis as well, even better. Download my template here.

6- HELP PEOPLE WITH LIVE AND RECORDED VIDEOS

The more people can benefit from your expertise for free in your groups or on your Facebook page, the more they will be open to become your best advocates and loyal fans sharing your videos with their friends so that you can be seen in the News Feed. Learn more tips about Facebook VideosScreen Shot 2018-01-13 at 9.08.56 AM.png

7 – ASK PEOPLE TO HELP YOU

People who follow you like you as a person to a certain degree. Some of them like you so much that if you ask them to share or comment in a very kind and transparent way, THEY WILL. Trust your tribe. But keep the good work at all times. Serve them.

BONUS: CRANK UP YOUR GAME WITH MESSENGER MARKETING

I’ve been playing with ManyChat bot for the last 2 months and it’s pretty impressive all you can do with a bot – a nice bot – a bot that sounds like you. I would encourage each of you smaller businesses to embark on this Messenger marketing journey as this will be a great way to support your Facebook efforts.

Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: m.me/socialmedialoveab 

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

I have nothing to say…on video

When you’re telling me this, I have a feeling that

  • you are scared to go live on Facebook, Instagram or YouTUbe – which I completely understand
  • you are underestimating the power of your knowledge and expertise
  • you think people gonna make fun of you
  • or maybe you’re scared they gonna discover how awesome you are
  • or…

There is no end to the list of excuses we can make in order to avoid stretching ourselves to the next level of our personal and business growth.

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Here’s what I tell my clients when I help them get into Facebook Live or Instagram Live: if you were to help at least ONE person on Earth because of what you know [and they don’t know yet] , how would it feel? When you focus on the help you can provide to that ONE individual, you will be surprised of the response you get. Maybe not on the day of your live video, but a few days later, or at the grocery store 3 weeks later with someone coming to you and say: I loved what you said the other day on Facebook, I now do what you said to do and it changed everything.

Because guess what….no matter where we are in our level of expertise, there are always people further than us and behind us. And you’re here to help the ones behind you and get mentored or trained by he ones in front of you.

It’s called The Line Of Learning. [I’ve just made it up ahahahah]

So go to your Facebook page, Instagram Story and talk about what you can do to help people in your field of interest. Make sure to tag me @socialmedialoveab on Facebook and Instagram. I want to watch you. You can do it! And you will be SO proud.

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

How To Start A Facebook Page Live Video

Why Facebook Live videos

Facebook says that Facebook videos drive more engagement than standard video content – and up to 10 times more comments because of the real time dimension between users. 

Live streaming on Facebook was a feature first introduced back in 2015, initially only for public figures. Facebook video streaming is a thing as well in the whole Facebook family with Instagram Stories and Facebook Stories.

DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ 

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