De la place de l’hôtel de ville au salon de ta maison : Zuckerberg annonce des changements radicaux à Facebook avec un nouveau focus sur la vie privée

Voici quelques notes sur les mises à jour que tu devrais voir apparaître sous peu sur Facebook et Instagram suite aux annonces du F8 2019.

Confidentialité, éphémérité, regroupement

Le thème général des changements que Facebook souhaite adopter pour ces plateformes – incluant Instagram, What’s app, Messenger et autre – c’est l’intimité, la confidentialité, la connection entre amis ou individus qui ont les mêmes intérêts. .
Donc tu peux mettre 3 choses dans ton calendrier stratégique pour renforcer ta présence dans les réseaux sociaux.
  1. les messages privés
  2. les  groupes Facebook
  3. la disparition du contenu

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Facebook News Feed Changes’ IMPACTS

Today is Facebook’s 14th birthday, so I thought It was the day for me write this article and jump live on Facebook.

Do you feel a little lost in the fog currently because of all the things you hear about the new Facebook’s News Feed algorithm?

Are you eager to know more what to do with Facebook marketing?

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What’s Facebook doing?

For a better understanding of how Mark Zuckerberg is trying to reshape  Facebook, make sure you read his first announcement back in January 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. – M. Zuckerberg |Facebook

Then a few days later, things are even clearer:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. – M. Zuckerberg | Facebook

Everyday, there is a new piece added to the puzzle, though.

What’s the Facebook Algorithm?

I’m not gonna pretend I am an expert at the algorithm. But for sure, Facebook decides what post each Facebook user will see each and everyday. If there was no filter, we could see more than 1500 posts in our News Feed.

So Facebook uses filters to determine what makes your News Feed or not. Here are some parameters for this secret formula. Apparently, the filtering process is based on all the posts that could be offered to you (the inventory), then they detect where it’s posted from (mobile device, desktop etc. – the placement), then what time the post is posted at, and of course whose post it is etc. Then it analyses the probabilities of interactions that people could have with the post (how many people jump on this post, how many interactions occur…etc)… As you see there are so many factors. These were just a few examples.

And this algorithm will impact not only Facebook Pages but all Facebook Profiles- which means all of us among the 2 billions monthly Facebook users.

Impacts for Facebook Users

Again, I’m just sharing what I’ve been gleaning all over the place in the last 3 weeks. Some of my sources are very trusted. This is why I can’t keep it for myself.

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Facebook users! Yes, you as an individual on Facebook! Your time to be quiet seems to be over. No more just watching time. Actually I love that, so many people are just here to look at what we do online and never share their opinion, emotions, feelings… What’s the point of being on social media. Is this voyeurism… ?

From what I understood, Facebook wants people to express themselves more and talk to their friends or peers more in the comments, or by sharing via Messenger or on their Facebook profile.

You see where I’m going for Facebook pages?

Impacts for Facebook Pages

I think it’s pretty clear that if Facebook Users have to be more vocal, Facebook Pages have to ignite more discussions and interactions among their audience.

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And yes, clicking bait for more engagement will be to avoid…no more asking for likes, comments, tagging or shares in exchange of a giveaway for example.

It will be a challenge for some Facebook business pages to get away from this giveaway system and still get authentic interactions below their posts. From what I understand, Facebook will be measuring not only people’ s interactions about the post but also how much people interact with each other under that same post, or when a person will share it on their page or in Messenger… Well, interactions, discussions etc. will be prioritized big time.

And yes, Facebook said there will less room for brands in the News Feed. But still, videos and live videos especially – because they ignite conversation quickly – will probably still have a place in the News Feed. Plus, if we can get our audience to share our business posts with their friends, adding their own comments on their profile, this should help Facebook business pages to be more visible.

In other words, we have to turn our current Facebook fans into fierce and raving ambassadors. So fierce, they can’t resist and share our business posts with their friends.

In this video, you’ll learn more about what you could do to test the new News Feed algorithm. Tell me what you think in the comments as we can all learn from each others.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.

Cheers,

– Angélique

Facebook Newsfeed : Smarter Marketers

It all started here with Mark Zuckerberg announcing his challenge for 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. [Full post]

Then it followed with this announcement about the Facebook News Feed restructuration.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. [Full post]

So what’s left for us as small businesses?

Okay…… so what’s left for us advertisers, marketers, small businesses and organizations who just got on the ball with social media. Finally, you were ready for investing time and money in your social media marketing efforts, including keeping at least that $400 every month for Facebook ads, and them boom! You hear the news.

Well… no panic! Each time Facebook announces a new major shift the whole world is shaking. But I personally find that each new move by Facebook pushes us to be smarter, and more accountable to our fans.

Nonetheless, I totally understand the many questions we all have whether we’re a huge company or a small business.

Does this mean that our Facebook page’s fans will see even less of our posts compared to what they used to,  which was between 1% to 4% of your posts?

Does this mean that our Facebook videos and live videos won’t matter as much – knowing that the reach for those videos have already gone down in the last few months. [Did you notice that when you go live there are way less people catching up with you? I did.]

Does this mean I should give up investing money in ads for my business?

Well, the list of questions can go on and on after what Mark Zuckerberg has announced about re-building the Facebook newsfeed, which means re-tweaking the Facebook’s algorithm [the secret formula] that dictates what you see or not in your newsfeed.

How I take it…Always be positive!

Nobody has clear answers yet. But ONE THING I’m pretty sure is that social media is all about people…and this won’t change. With no people there is no Facebook…because ultimately the buzz…no matter what…comes from you and I, your sister, neighbour, hairdresser… people… letting the world know we’re happy, sad, excited, mad, in awe etc.

This is actually why Facebook has been built for, originally.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. – Mark Zuckerberg

So let’s go back to PEOPLE. For me, it’s pretty clear, and even clearer with this announcement, that our community members are the ones that should relay how AWESOME our business or organization is to their friends and family.

This means that even more than before we gonna have to raise the bar and serve our clients and prospects at a higher level with even more valuable content [free and paid]  so that THEY love us so much [I mean our products and services and yes, us as a human being] that THEY talk about us in the news feed from their Facebook profiles [I mean posting about us, sharing our content even more, raving about how we changed their life]. Right?

7 Tips To Help You Reconnect With Your Tribe

Now, how do you do that. Well, it’s all about what Facebook is about: building communities.  And yes it’s a lot of work as any great thing…it takes times and consistency. But it’s worthy.  How many times I told my clients: don’t throw Facebook ads out there without even knowing who you’re talking to, let’s build the love first! [Unless you’ve done your homework and you exactly know who needs what]. So here are a few tips, if you want to build or strengthen your community on Facebook. This is not exhaustive as we’ll be talking about this more in depth all year long in 2018.

1- See First

Ask your current fans to add you in their list of Facebook pages to see first.  Screen Shot 2018-01-13 at 8.17.18 AM

2- Create a Facebook Group

Facebook groups are a great start to create bonding relationships with people who’ve discovered you and want to see more exclusive content from you before buying from you. See how to create a group here. You can join mine today by clicking on the image. Screen Shot 2018-01-13 at 8.49.08 AM.png

3- Use Facebook’s Free Features

There are so many options you can use to interact with your community on Facebook that will help you build a personal relationship with them via Messenger, Newsletter, Polls etc.Screen Shot 2018-01-13 at 8.33.20 AM

4- Build Your Email List And Use It

Emails are the steady blood of your business. People might not see you on Facebook because of the algorithm, but they see your emails in their Inbox, whether they choose to open it or no. I personally use Mailchimp. Open your account today and collect e-mail from your peeps : let them know about your next Live Video on Facebook, your new services, your new freebie etc. By the way, join my list if you think I can help you more. Screen Shot 2018-01-13 at 8.51.34 AM.png

5- Use A Social Media Content Calendar

Your calendar will help you not to loose your mind. Each and everyday you know what needs to be posted on social media because you spent a good hour on the weekend figuring our what will be your focus on Facebook this week, keeping in mind you want to build a tight and loyal community. You can do it on a monthly basis as well, even better. Download my template here.

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6- Help People With Live and Recorded Videos

The more people can benefit from your expertise for free in your groups or on your Facebook page, the more they will be open to become your best advocates and loyal fans sharing your videos with their friends so that you can be seen in the News Feed. Learn more tips about Facebook VideosScreen Shot 2018-01-13 at 9.08.56 AM.png

7 – Ask People To Help You

People who follow you like you as a person to a certain degree. Some of them like you so much that if you ask them to share or comment in a very kind and transparent way, THEY WILL. Trust your tribe. But keep the good work at all times. Serve them.

BONUS: Crank up your game with Messenger Marketing

I’ve been playing with ManyChat bot for the last 2 months and it’s pretty impressive all you can do with a bot – a nice bot – a bot that sounds like you. I would encourage each of you smaller businesses to embark on this Messenger marketing journey as this will be a great way to support your Facebook efforts.

Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: m.me/socialmedialoveab 

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger