social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

Facebook News Feed Changes’ IMPACTS

Today is Facebook’s 14th birthday, so I thought It was the day for me write this article and jump live on Facebook.

Do you feel a little lost in the fog currently because of all the things you hear about the new Facebook’s News Feed algorithm?

Are you eager to know more what to do with Facebook marketing?


What’s Facebook doing?

For a better understanding of how Mark Zuckerberg is trying to reshape  Facebook, make sure you read his first announcement back in January 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. – M. Zuckerberg |Facebook

Then a few days later, things are even clearer:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. – M. Zuckerberg | Facebook

Everyday, there is a new piece added to the puzzle, though.

What’s the Facebook Algorithm?

I’m not gonna pretend I am an expert at the algorithm. But for sure, Facebook decides what post each Facebook user will see each and everyday. If there was no filter, we could see more than 1500 posts in our News Feed.

So Facebook uses filters to determine what makes your News Feed or not. Here are some parameters for this secret formula. Apparently, the filtering process is based on all the posts that could be offered to you (the inventory), then they detect where it’s posted from (mobile device, desktop etc. – the placement), then what time the post is posted at, and of course whose post it is etc. Then it analyses the probabilities of interactions that people could have with the post (how many people jump on this post, how many interactions occur…etc)… As you see there are so many factors. These were just a few examples.

And this algorithm will impact not only Facebook Pages but all Facebook Profiles- which means all of us among the 2 billions monthly Facebook users.

Impacts for Facebook Users

Again, I’m just sharing what I’ve been gleaning all over the place in the last 3 weeks. Some of my sources are very trusted. This is why I can’t keep it for myself.


Facebook users! Yes, you as an individual on Facebook! Your time to be quiet seems to be over. No more just watching time. Actually I love that, so many people are just here to look at what we do online and never share their opinion, emotions, feelings… What’s the point of being on social media. Is this voyeurism… ?

From what I understood, Facebook wants people to express themselves more and talk to their friends or peers more in the comments, or by sharing via Messenger or on their Facebook profile.

You see where I’m going for Facebook pages?

Impacts for Facebook Pages

I think it’s pretty clear that if Facebook Users have to be more vocal, Facebook Pages have to ignite more discussions and interactions among their audience.


And yes, clicking bait for more engagement will be to avoid…no more asking for likes, comments, tagging or shares in exchange of a giveaway for example.

It will be a challenge for some Facebook business pages to get away from this giveaway system and still get authentic interactions below their posts. From what I understand, Facebook will be measuring not only people’ s interactions about the post but also how much people interact with each other under that same post, or when a person will share it on their page or in Messenger… Well, interactions, discussions etc. will be prioritized big time.

And yes, Facebook said there will less room for brands in the News Feed. But still, videos and live videos especially – because they ignite conversation quickly – will probably still have a place in the News Feed. Plus, if we can get our audience to share our business posts with their friends, adding their own comments on their profile, this should help Facebook business pages to be more visible.

In other words, we have to turn our current Facebook fans into fierce and raving ambassadors. So fierce, they can’t resist and share our business posts with their friends.

In this video, you’ll learn more about what you could do to test the new News Feed algorithm. Tell me what you think in the comments as we can all learn from each others.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.


– Angélique


It will be a quick read I promise!

Now here are just a few reason why you should jump on your Facebook page just after reading this post. Try it. Test it. Embrace it. Then refine. Don’t wait for perfection.


  • It provides unique content of you and your business
  • It doesn’t cost much unless you get to invest in a higher version of camera (but you don’t have to when you start, your phone is your best friend)
  • It doesn’t cost a thing plus you’re so vulnerable that it makes it even more exciting to watch your video
  • It allows you direct connection with your audience – you can see their questions and answer them live
  • It’s awesome for events as it brings bigger awareness on what you do
  • It’s a great way to attract people to your Facebook page as more people see your live videos
  • It allows your video to live longer because people what the replay
  • And you’re building great engagement with your community which Facebook gonna love more and more.


DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ 

Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: 



– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger


Now, how do you do that. Well, it’s all about what Facebook is about: building communities.  And yes it’s a lot of work as any great thing…it takes times and consistency. But it’s worthy.  How many times I told my clients: don’t throw Facebook ads out there without even knowing who you’re talking to, let’s build the love first! [Unless you’ve done your homework and you exactly know who needs what]. So here are a few tips, if you want to build or strengthen your community on Facebook. This is not exhaustive as we’ll be talking about this more in depth all year long in 2018.


Ask your current fans to add you in their list of Facebook pages to see first.  Screen Shot 2018-01-13 at 8.17.18 AM


Facebook groups are a great start to create bonding relationships with people who’ve discovered you and want to see more exclusive content from you before buying from you. See how to create a group here. You can join mine today by clicking on the image. Screen Shot 2018-01-13 at 8.49.08 AM.png


There are so many options you can use to interact with your community on Facebook that will help you build a personal relationship with them via Messenger, Newsletter, Polls etc.Screen Shot 2018-01-13 at 8.33.20 AM


Emails are the steady blood of your business. People might not see you on Facebook because of the algorithm, but they see your emails in their Inbox, whether they choose to open it or no. I personally use Mailchimp. Open your account today and collect e-mail from your peeps : let them know about your next Live Video on Facebook, your new services, your new freebie etc. By the way, join my list if you think I can help you more. Screen Shot 2018-01-13 at 8.51.34 AM.png


Your calendar will help you not to loose your mind. Each and everyday you know what needs to be posted on social media because you spent a good hour on the weekend figuring our what will be your focus on Facebook this week, keeping in mind you want to build a tight and loyal community. You can do it on a monthly basis as well, even better. Download my template here.


The more people can benefit from your expertise for free in your groups or on your Facebook page, the more they will be open to become your best advocates and loyal fans sharing your videos with their friends so that you can be seen in the News Feed. Learn more tips about Facebook VideosScreen Shot 2018-01-13 at 9.08.56 AM.png


People who follow you like you as a person to a certain degree. Some of them like you so much that if you ask them to share or comment in a very kind and transparent way, THEY WILL. Trust your tribe. But keep the good work at all times. Serve them.


I’ve been playing with ManyChat bot for the last 2 months and it’s pretty impressive all you can do with a bot – a nice bot – a bot that sounds like you. I would encourage each of you smaller businesses to embark on this Messenger marketing journey as this will be a great way to support your Facebook efforts.

Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: 


– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

I have nothing to say…on video

When you’re telling me this, I have a feeling that

  • you are scared to go live on Facebook, Instagram or YouTUbe – which I completely understand
  • you are underestimating the power of your knowledge and expertise
  • you think people gonna make fun of you
  • or maybe you’re scared they gonna discover how awesome you are
  • or…

There is no end to the list of excuses we can make in order to avoid stretching ourselves to the next level of our personal and business growth.

makeup (1)

Here’s what I tell my clients when I help them get into Facebook Live or Instagram Live: if you were to help at least ONE person on Earth because of what you know [and they don’t know yet] , how would it feel? When you focus on the help you can provide to that ONE individual, you will be surprised of the response you get. Maybe not on the day of your live video, but a few days later, or at the grocery store 3 weeks later with someone coming to you and say: I loved what you said the other day on Facebook, I now do what you said to do and it changed everything.

Because guess what….no matter where we are in our level of expertise, there are always people further than us and behind us. And you’re here to help the ones behind you and get mentored or trained by he ones in front of you.

It’s called The Line Of Learning. [I’ve just made it up ahahahah]

So go to your Facebook page, Instagram Story and talk about what you can do to help people in your field of interest. Make sure to tag me @socialmedialoveab on Facebook and Instagram. I want to watch you. You can do it! And you will be SO proud.


– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

How to Crosspost Videos on Facebook

Crossposting is a way to use videos across multiple Facebook Pages. You can establish a crossposting relationship with another Page and choose which videos the Page can crosspost.
In this video I show you how to set up this relationship with another page.

How to set up your Crossposting on Facebook

I will guide you through 4 steps:

  1. How to access your settings at the top of your Page
  2. How to select the Crossposting section in the left column of your settings
  3. How to ask another page to accept the crossposting relationship with you page.
  4. How to actually share your videos with another page without having to send it via e-mail or without uploading it to the other page.

Why should you should give it a try?

  • Cross-posting relationships are reciprocal and offer benefits to both pages involved in the crosspost.
  • Once the video is on your page, you don’t have to upload it to other pages that might want to share your video.
  • Your video get be shown to larger and diversified audiences as it’s shared on other pages that might have a bigger community than yours.
  • A big bonus is that you benefit from the analytics that show the performance of your video posted on other Facebook page.
  • Or if you are a big organization and have multiple Facebook pages, it will save you time to share the videos on all of them, by uploading them only once.

Here are some words I found when looking for keywords referencing to crossposting : crossposting facebook, auto share facebook, facebook page

Free Bonus For You

DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ :

Watch my video series playlist on Social Media Media Growth Tricks and Tips at:

Join my Facebook Group at:

Subscribe for NEW YouTube Tutorials –

Learn more on Social Media Love Services:

Connect with Me On Social Media
Direct Message :

How To Start A Facebook Page Live Video

Why Facebook Live videos

Facebook says that Facebook videos drive more engagement than standard video content – and up to 10 times more comments because of the real time dimension between users. 

Live streaming on Facebook was a feature first introduced back in 2015, initially only for public figures. Facebook video streaming is a thing as well in the whole Facebook family with Instagram Stories and Facebook Stories.

DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ 

Continue reading