It’s been a while, I wanted to give you the third part of our series where I teach you exactly what is a sales funnel is when you start from connecting with complete strangers online to getting people to be interested into your content every day and every week.
And today is the converting phase of your funnel.
What is a Conversion?
A conversion is actually an action that you invite your audience to do in order to go to the next step of their journey with you. So a conversion doesn’t have to be a purchase, it could be one way of converting people.
Let’s Dive In
With every episode of Social Media Love, I like to share FREE worksheets and guides that goes with each episode. These worksheets are designed to help you fast-track your success in your online ventures.
This week, we will talk about sales funnels, so I have a target audience template you can use.
Types of Conversion
Type 1: Social Media Traffic
So a conversion could be as simple as sending people from your social media platforms to listen to your podcast and download your podcast. This could be a conversion that shows that people engage with your content, which is a signal that they’re probably gonna buy from you down the road. Or maybe you write a blog. So driving traffic traffic from social media, to your blog article could be a conversion.
Type 2: New Lead
Now another type of conversion, maybe you already have a lot of people, reading your blog, listening to your podcast, watching your YouTube videos, whatever, and you are ready to invite those people to transfer to your email list. So an email, a new email could be a conversion. Or, if you are running a webinar, having someone opt into your webinar could be a conversion, or maybe you run around tables, having someone that attend your round table could be a conversion, someone walked in to buy a program online, is a conversion as well.
Type 3: Buyer
And then from all those people on your email list, or the people you actually meet at that event, whether it’s online or in person, how many of them going to buy from you.
Recap
A conversion doesn’t have to be a purchase. A conversion could be anything, any action, that is a signal that people are into what you are offering them whether it’s free or paid.
if you’re ready to jump into the social media love world, let me know.
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Social Media Love”s community is full of awesome service-based businesses (where you sell consulting expertise or done for your services — think graphic designers, architects, accountants, coaches, leadership consultants) that are all on a mission to grow their business embracing their fear of becoming VISIBLE online- by sharing their Voice, Ideas, Stories, Irresistible Offers, Beliefs, with Leadership and Expertise.
ABOUT THE AUTHOR
Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.
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