4 Ways To Make Videos Mobile-Friendly | Facebook & Instagram

Need to create more mobile friendly videos?

Have you used Facebook or Instagram mobile friendly videos?

Well, maybe you wonder what we mean by mobile friendly.

Here are 4 examples of mobile friendly format videos you’ve probably seen before and you’d like to try out.

1- Square videos – aren’t they hip?

Dimensions: 1:1 (1080 x 1080)

You can use them on Facebook and Instagram such as this example.

According to Animoto, Square videos get +28% more views than landscape ones. They also tend to get more shares and likes. One of the explanation could be that they take up to 78% more screen space than the regular size videos.

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

 

2- Vertical/Portrait videos –  different angle, right?

Dimensions: 2:3 (1080 x 1280)

You can use them on Facebook and Instagram.

Screen Shot 2018-01-30 at 10.29.12 PM.png

 

3- Instagram Stories – they’re super pretty on phone

Dimensions: 9:19 (1920 x 1080)

You can use them on Instagram Stories – the length can very from anywhere between one second and 15 seconds.

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4- FACEBOOK VIDEO ADS

Format is one thing, length is another one. Try to mix the length of your videos based on if they’re meant to be an ad or organic posts. So you know, 6-10 sec videos have more chance to be used as an ad-break on Facebook.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

Cheers,

– Angélique

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

Why Facebook ate my live video…

Once upon a time, a very energetic girl jumps on Facebook to teach how to go live on Facebook for the first time, when you’re really scared.

So, one of my points was to tell my peeps that I love listening to music that pumps me up just before any facebook live stream. What I did is showing them how it looks and sounds…. BIG MISTAKE…I put the music on, in my office, in the background…and Facebook picked it up as if I was using the music illegally.

Guess what?! After 30 minutes of intense teaching, I stopped my Belive.tv broadcast, went to Facebook optimize my video…but it was gone! I couldn’t see it anymore.

And I knew it was there before because I’ve checked the comments multiple times during the live broadcast.

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

So… Here’s how Switcher Video puts it simply to explain copyright rules for Facebook live video: Screen Shot 2018-01-26 at 12.38.36 PM.png

By the way, did you know that Facebook added an audio library for video creators. Go to your PUBLISHING TOOLS on your Facebook page and you can explore from there.

 

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As explained by Facebook:

Sound is a key ingredient in videos — it can instantly change the mood, build suspense, or evoke emotion. We’ve heard that you want an easier way to find sound effects and music to use in your videos, and that’s why we’re launching the Facebook Sound Collection. This is part of our broader commitment to providing video creators with the various tools they need to grow on Facebook.

By the way, if you want more tips on Facebook Live videos, jump to my YouTube channel.

Any trick you want to share?

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

Mobile users seek more videos

Are you ready to make more videos?
➡️ In this video I give 5 tips to start filming your videos. And yes, you can!
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➡️ Over the last year on a global scale, daily watch time for Facebook Live broadcasts has quadrupled1 and time spent watching video on Instagram has increased by 80%.
➡️ And this growth seems likely to continue: 45% of people surveyed in the US and Canada told us they expect to consume even more video on their smartphones in the future
➡️ And Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video.
Source: Facebook Insights

MY CHEAT SHEET FOR YOU

Download my video upload Social Media Content Ideas to make sure that you diversify the type of content you could use in your videos : http://bit.ly/SMLBonus 

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3 Creative Ways to Optimize Facebook Cover Photo and Cover Video for Business

HOW TO OPTIMIZEFACEBOOK COVER IMAGE (8)

How often do you change your Facebook cover? And if you do, what do you do with it? All most all my clients and also a lot of big names under estimate the power of Facebook Cover Image for Business. Consider it a piece of estate where you can promote so many things.

Here are my 3 Creative Ways to Optimize Facebook Cover Image for Business:

THE IMAGE

Consider your cover image like your door entrance… it has to be attractive and meaningfull. for this, you need an image or a graphic that represents your personality, or what you speciliaze (pizza, nail polish…or or an experience, or an event that you’re organizing. [IMAGE OF COVER IMAGES]

It must be at least 399 pixels wide and 150 pixels tall.

For this you can use amazing tools like Canva.com that provides you with perforated templates and amazing creative designs. [CANVA IMAGES]

THE DESCRIPTION

So many times, pages don’t add a description to their cover image. Make sure you use this space to cross-promote other social media channels of [SHOW DESCRIPTION] yours by providing the direct url to them or by promoting your website or what ever you want to promote.

THE CALL TO ACTION BUTTON

Don’t neglect this one. It is so important to use the call-to-action button on your cover image.Facebook provides 7 of them: [DEMO IT]

  • Book now
  • Contact us
  • Use App
  • Play game
  • Shop now
  • Sign up
  • Watch video

All you need to do is to pick the right call to action for you. You can change it as often as you’d like.

From your cover image you can encourage people to call you, book an appointment, buy a product, reserve a ticket on and on…

Isn’t it cool?

BONUS TIP:

Make sure to keep your Facebook page fresh and change your cover image at least once a month.