Need to create more mobile friendly videos?

Have you used Facebook or Instagram mobile friendly videos?

Well, maybe you wonder what we mean by mobile friendly.

Here are 4 examples of mobile friendly format videos you’ve probably seen before and you’d like to try out.

1- Square videos – aren’t they hip?

Dimensions: 1:1 (1080 x 1080)

You can use them on Facebook and Instagram such as this example.

According to Animoto, Square videos get +28% more views than landscape ones. They also tend to get more shares and likes. One of the explanation could be that they take up to 78% more screen space than the regular size videos.

 

2- Vertical/Portrait videos –  different angle, right?

Dimensions: 2:3 (1080 x 1280)

You can use them on Facebook and Instagram.

 

3- Instagram Stories – they’re super pretty on phone

Dimensions: 9:19 (1920 x 1080)

You can use them on Instagram Stories – the length can very from anywhere between one second and 15 seconds.

4- FACEBOOK VIDEO ADS

Format is one thing, length is another one. Try to mix the length of your videos based on if they’re meant to be an ad or organic posts. So you know, 6-10 sec videos have more chance to be used as an ad-break on Facebook.

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Cheers,

– Angélique