How do you find your ideal customers? How do you talk to them after they are found? In this blog post, we will answer these questions and more. You will learn where you’ll meet your target audience, how you can reach them, and how to sell to them.

Here are some useful questions you can ask.

Where will my ideal client meet me for the first time?

Where do they spend their time online? What sites or publications are important for them to read and engage with? How is this different from where I am spending my time (if it’s not the same)?

Where can my ideal client learn more from me?

What social channels do they use most frequently, if any at all? How can I interact there in a way that will be helpful but also allows me to showcase what we offer later on down the line. Are these platforms relevant for your target audience type(s)? If so, how often should you post here and when should you send notifications out via email about new content posted here etc.?

Where can my ideal client learn more about my programs and services? 

What pages on my website should I highlight? What keywords do they commonly search for when looking for what I offer? Is there anything unique about how I deliver my services that I can talk about on my website or in other collateral?

How will people know it’s me talking to them and not someone else pretending to be me (or a competitor)?

One way to make sure you’re speaking directly to your ideal customer is by using language that resonates with them. It can also help to use visuals or stories that are familiar to them. Finally, always be authentic and transparent; let your personality shine through!

Where can my ideal client buy from me?

Your website is the best place to sell, but this can be expanded on depending on what you’re selling. If it’s something tangible like a book or an online course, include links in your email signature and social media posts where people can buy directly from you. You may also want to consider having buttons or widgets embedded onto certain pages of your site for easy access when someone lands there initially.

Where else might my ideal client find me?

Depending on your business type/niche, other places are available that may help get more eyes on you! For example if you run an eCommerce store then being featured somewhere with lots of traffic (e.g., Shopify) could attract new customers who didn’t previously know about you . If you’re a consultant, try being featured in relevant podcasts or webinars. There are many options out there and it’s important to do your research to see where would be the best fit for you!

Sales is all about communication. After all, if you can’t communicate what it is you’re selling and why someone should buy it, then how can you expect them to? In this section, we’ll discuss some tips on how to effectively sell to your ideal customer.

Now, I also want to make sure you know what to post every week. Here are Social Media Love 5 Types of Social Media Content Guide right here for you.

DON’T FORGET TO CONNECT!

DOWNLOAD THE FREEBIE. Here’s your “Top Social Media Marketing Strategy Questions To Ask Yourself” GUIDE. This is FREE a free resource I created for you.

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Social Media Love”s community is full of awesome service-based businesses (where you sell consulting expertise or done for your services — think graphic designers, architects, accountants, coaches, leadership consultants) that are all on a mission to grow their business embracing their fear of becoming VISIBLE online- by sharing their Voice, Ideas, Stories, Irresistible Offers, Beliefs, with Leadership and Expertise.

ABOUT THE AUTHOR

Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.

If you know you want to “recruit the best customers” by smart advertising, but you have no idea how to do that, we need to talk. Apply to Social Media Love’s Visibility Accelerator Program.