Here’s how to get all the clients you want…even during a pandemic.
When I was a TV reporter, women leaders would beg me to talk to me on camera…they wanted VISIBILITY.
Well, today the game has changed. (It’s way easier.
You got all the power you need to be heard.)
Below this is me getting ready for the news at 6PM on CBC Television – Radio-Canada.
Most women leaders and founders are great at getting people results but have a hard time getting clients easily online.
Here’s a great approach to having clients come to YOU…ready to sign up.
First, only focus on people who know what you do, how much you charge and have jumped into your offers before.
So, if you’re like most people, you’re probably thinking, “OK-great…BUT HOW DO YOU DO THAT”
I asked myself the same question when I try to reach new people online as a social media consultant and coach for my clients.
I always run the same experiment and within 30 days or sometimes like last week with one of my clients – in 3 days – I build waiting lists because clients are coming in more than needed.
I outline exactly how I do it in my next free class, but I’ll give an overview here:
Step 1: Identify your fave client. A fave client is someone who could get amazing results for – quickly. The reason you want to know who this “client avatar“ is is that there are the prospects that are typically easiest to sell.
Step 2 – Focus ONLY on the recurrent challenges people come to you for. If you build social media marketing content that addresses primarily your favourite clients’ challenges and pain, chances are you won’t have to chase people a million times.
When you do your Facebook live or Instagram Directs, if you ONLY talk to clients that are to get HUGE results for quickly, you can then use ads that will show this content to more of these people on the planet.
How? Simple. Follow…
Step 3: Give them a weekly get-together opportunity. Give your fave audience value-based content (content that helps like what I’m typing for you right now 😉) every week whether you do it live, or recorded on a video or a podcast. Serve them with your best content and coated with ads that specifically target people who have similar interests, behaviours and demographics than your fave clients.
The “trick“ is to give them something they can use immediately. This essentially gives them an appetite for more goodies and then they want to become very interested in working with you or buying your stuff.
>> (The fact you’ve read this far is a pretty good sign this approach works, isn’t it?)<<
Step 4: nourish your audience with on-going ads. This is what I call the attraction machine to generate omnipresent visibility.
If you’ve shown up already regularly, it’s typically a pretty simple process. I’ve used this framework with all my clients – small businesses and big organizations and you can see what it is in my free class.
Here are some things you’ll learn:
- what types of ads can promote your business on social media
- what types of budget you can expect to play with when you start
- what lead ads are about
- when you bring people to your email list
This class is only 45 min but it’s PACKED with valuable content on every single slide. This is a limited time offer, so get registered now, here: https://abinet.lpages.co/adtraining/
The beauty of this is you won’t need to beg me to go on TV…you’ll broadcast your own news from now on!
HERE’S WHAT TO DO NEXT:
If you found this helpful, check out my class. It’s all about getting clients FASTER…even if nobody’s ever heard of you. If you found this post useful, it’s just the tip of the iceberg. The free class lays out exactly what to do and you can get register here: https://abinet.lpages.co/adtraining/
Talk to you soon!
ABOUT THE AUTHOR
Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.
Social Media Love and I are on a mission to catapult the number of 6-figure women entrepreneurs online by helping them unleash their inner rockstar on social media so that they can rise up and impact the world their own way. Most of us women are social assets to our families, communities, and workplaces. It’s now time to transform these social assets into capital assets.
WHAT WE BELIEVE IN
I believe that women leaders currently have a historical advantage to take control of their influence thanks to digital platforms where gender equity, skin colour, and culture background has no boundary.
WHY YOU JOIN THE RIDE
Social Media Love has over 8 years of expertise in social media paid traffic for women entrepreneurs who are ready to navigate their fear of being seen online and share their message with millions.
HOW WE CAN HELP YOU
We help women entrepreneurs grow their business by creating a simplified, consistent and repeatable system to attract their ideal buyer and positioning themselves as powerhouse in their own niche on social media.
I’m really looking forward to learning about you and your business – specifically what’s going on from a social media marketing perspective, that’s really my area of expertise, it’s how I help women entrepreneurs, day in and day out. If I see a very powerful way I can support you in that area, i’ll map out what it looks like, whether you work with me formally or not. Book your free strategy session HERE.