When it comes to social media marketing, you need a strategy. You may have the best content in the world, but if no one sees it, then what’s the point? One way to get your messages seen is by including “How To” content. This type of content can be really helpful for your audience and provide them with valuable information that they are looking for. In this blog post we will go into detail about how you can use “How To” content on social media marketing to increase engagement!

Why “How To” Content Can Help You

1 – It Can Help Establish Your Expertise

One of the best ways to get people interested in your business is by establishing expertise. One way you can do this is using “How To” content on social media marketing. If someone comes across a post that teaches them something they didn’t know before, it’s likely they will come away with an impression that you are knowledgeable and trustworthy in your field of work!

2 – It Can Give Your Audience a Peek in your Signature Process

People love to see how things are done. If you have a way of doing something that is unique, let your audience in on it! This can be really helpful for potential customers who want to know more about what sets you apart from others.

How to Create “How-To” Content

1 – Write Your Ideas Down (Use Post-Its if You Need to)

One of the best things you can do for yourself is to just sit down and write out your ideas. If this isn’t something that comes naturally to you, try using Post-It notes! You’ll be surprised by how much easier it will make writing a post or blog content.

2 – Divide Your Ideas into 3 Pillars

It’s important to divide your ideas into three pillars. One pillar should contain information about what your audience will learn, one pillar should focus on the process that you are using and then the last pillar can be dedicated towards results! You want to make it super clear how people will benefit from reading your content.

3 – Under Each Pillar Write 5 Topics

Now that you have your pillars, it’s time to divide them into five subtopics. This will help you write a good “How To” content post or blog! You want to make sure each part of the pillar has something interesting for people to read about so don’t be afraid if three parts are more substantial than two.

4 – Commit for 15 Weeks to Create Content for Social Media Marketing

It is important to make content for social media marketing part of your weekly routine. By committing yourself to creating “How To” content 15 weeks in advance, you can ensure that you will be ready when the time comes! If possible set alarms on your phone or calendar so it becomes second nature and doesn’t slip through the cracks.

Conclusion

Using “How-To” content within your social media strategy can really help increase engagement! Not only will you be able to teach people about your industry, but it can also increase the likelihood that they become a customer. Keep these tips in mind when creating “How To” content on social media marketing and you’ll see your engagement start to skyrocket!

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Social Media Love”s community is full of awesome service-based businesses (where you sell consulting expertise or done for your services — think graphic designers, architects, accountants, coaches, leadership consultants) that are all on a mission to grow their business embracing their fear of becoming VISIBLE online- by sharing their Voice, Ideas, Stories, Irresistible Offers, Beliefs, with Leadership and Expertise.

ABOUT THE AUTHOR

Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.

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