Want to experiment with advertising in social media? Need to clarify certain terms such as paid traffic, customer or prospect acquisition?

What is the difference between free and paid traffic in social networks?

In this video, I show you what is meant by paid and free traffic on social media. There are many paid traffic sources, some of them are the Facebook family of apps, including Instagram, Messenger, Whatsapp, and other tools Facebook gives us.

Whether you want to increase paid traffic to your website, the number of your subscribers or the generation of potential customers (leads), the most important thing is to tale the time to discover the journey your audiences do within your digital marketing ecosystem.

Once your digital estate is well identified, you need to create a roadmap that will allow you to move your next customer from total strangers to the most loyal customers. This is how you grow your business online.

► If you need help growing your business check out Social Media Love and book a call with me right here…

What do you think? Have you tried  Facebook, Instagram or Messenger ads yet? What’s the next action you plan to take for your advertising campaigns? Let me know in the comments below!

WHO’S ANGÉLIQUE BINET ? Angélique Binet is a social media marketing consultant and coach for women entrepreneurs & speakers, founder of Social Media Love, as well as a paid media strategist for the province of New Brunswick (Canada). She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King’s College University in Halifax, Nova Scotia.

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