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Facebook News Feed Changes’ IMPACTS

Today is Facebook’s 14th birthday, so I thought It was the day for me write this article and jump live on Facebook.

Do you feel a little lost in the fog currently because of all the things you hear about the new Facebook’s News Feed algorithm?

Are you eager to know more what to do with Facebook marketing?

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What’s Facebook doing?

For a better understanding of how Mark Zuckerberg is trying to reshape  Facebook, make sure you read his first announcement back in January 2018.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. – M. Zuckerberg |Facebook

Then a few days later, things are even clearer:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. – M. Zuckerberg | Facebook

Everyday, there is a new piece added to the puzzle, though.

What’s the Facebook Algorithm?

I’m not gonna pretend I am an expert at the algorithm. But for sure, Facebook decides what post each Facebook user will see each and everyday. If there was no filter, we could see more than 1500 posts in our News Feed.

So Facebook uses filters to determine what makes your News Feed or not. Here are some parameters for this secret formula. Apparently, the filtering process is based on all the posts that could be offered to you (the inventory), then they detect where it’s posted from (mobile device, desktop etc. – the placement), then what time the post is posted at, and of course whose post it is etc. Then it analyses the probabilities of interactions that people could have with the post (how many people jump on this post, how many interactions occur…etc)… As you see there are so many factors. These were just a few examples.

And this algorithm will impact not only Facebook Pages but all Facebook Profiles- which means all of us among the 2 billions monthly Facebook users.

Impacts for Facebook Users

Again, I’m just sharing what I’ve been gleaning all over the place in the last 3 weeks. Some of my sources are very trusted. This is why I can’t keep it for myself.

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Facebook users! Yes, you as an individual on Facebook! Your time to be quiet seems to be over. No more just watching time. Actually I love that, so many people are just here to look at what we do online and never share their opinion, emotions, feelings… What’s the point of being on social media. Is this voyeurism… ?

From what I understood, Facebook wants people to express themselves more and talk to their friends or peers more in the comments, or by sharing via Messenger or on their Facebook profile.

You see where I’m going for Facebook pages?

Impacts for Facebook Pages

I think it’s pretty clear that if Facebook Users have to be more vocal, Facebook Pages have to ignite more discussions and interactions among their audience.

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And yes, clicking bait for more engagement will be to avoid…no more asking for likes, comments, tagging or shares in exchange of a giveaway for example.

It will be a challenge for some Facebook business pages to get away from this giveaway system and still get authentic interactions below their posts. From what I understand, Facebook will be measuring not only people’ s interactions about the post but also how much people interact with each other under that same post, or when a person will share it on their page or in Messenger… Well, interactions, discussions etc. will be prioritized big time.

And yes, Facebook said there will less room for brands in the News Feed. But still, videos and live videos especially – because they ignite conversation quickly – will probably still have a place in the News Feed. Plus, if we can get our audience to share our business posts with their friends, adding their own comments on their profile, this should help Facebook business pages to be more visible.

In other words, we have to turn our current Facebook fans into fierce and raving ambassadors. So fierce, they can’t resist and share our business posts with their friends.

In this video, you’ll learn more about what you could do to test the new News Feed algorithm. Tell me what you think in the comments as we can all learn from each others.

For more tips about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

If you’re really avid and eager to keep up with Facebook new updates, ask for joining The Inner Loop with Social Media Love by messaging me HERE.

Cheers,

– Angélique

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Why Facebook ate my live video…

Once upon a time, a very energetic girl jumps on Facebook to teach how to go live on Facebook for the first time, when you’re really scared.

So, one of my points was to tell my peeps that I love listening to music that pumps me up just before any facebook live stream. What I did is showing them how it looks and sounds…. BIG MISTAKE…I put the music on, in my office, in the background…and Facebook picked it up as if I was using the music illegally.

Guess what?! After 30 minutes of intense teaching, I stopped my Belive.tv broadcast, went to Facebook optimize my video…but it was gone! I couldn’t see it anymore.

And I knew it was there before because I’ve checked the comments multiple times during the live broadcast.

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

So… Here’s how Switcher Video puts it simply to explain copyright rules for Facebook live video: Screen Shot 2018-01-26 at 12.38.36 PM.png

By the way, did you know that Facebook added an audio library for video creators. Go to your PUBLISHING TOOLS on your Facebook page and you can explore from there.

 

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As explained by Facebook:

Sound is a key ingredient in videos — it can instantly change the mood, build suspense, or evoke emotion. We’ve heard that you want an easier way to find sound effects and music to use in your videos, and that’s why we’re launching the Facebook Sound Collection. This is part of our broader commitment to providing video creators with the various tools they need to grow on Facebook.

By the way, if you want more tips on Facebook Live videos, jump to my YouTube channel.

Any trick you want to share?

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

Practising your speaking muscle: MINDSET

Confidence comes from practice!

social media love marketing webmarketing conversion facebook facebook ads power editor infopreneur entrepreneur digital marketing angélique binet

Let’s talk MINDSET today.

So today, I’m talking to you – the ones who’re scared of Facebook Live, Instagram Live, YouTube Live. Believe me I completely understand where you stand. No worries it will come. Believe me.

When you’re not accustomed to show your face on camera it’s a challenge…and you can address that challenge step by steps, and come out as a winner.

Social video generates 1200% more shares than text and images combined – Brightcove

Here are 5 tips you can start with when you plan on doing a Facebook Live:

  1. BREAK THE ICE: Don’t show your face but show your products. This could help you get started.
  2. INTERVIEW A PERSON so that you’re not alone. Ask the questions and the other person talks for you.
  3. TELL YOUR AUDIENCE you’re a little nervous… but that you’re eager to share this ONE tip with them
  4. BE INTENTIONAL: deeply inside you, feel the big reason why you want to be giving this message. Feel strongly inside that you will be helping at least that ONE person.
  5. SMILE, be vibrant, even laugh…this will help you to open your air ways  when you’re freaking scared!

BONUS: Don’t expect to be perfect, but do the best as you can. This will switch your mindset and get you going.

By the way, if you want more tips on Facebook Live videos, jump to my YouTube channel.

Any trick you want to share?

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

 

 

 

7 REASONS WHY SHOULD YOU BOTHER WITH FACEBOOK LIVE BROADCAST?

It will be a quick read I promise!

Now here are just a few reason why you should jump on your Facebook page just after reading this post. Try it. Test it. Embrace it. Then refine. Don’t wait for perfection.

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  • It provides unique content of you and your business
  • It doesn’t cost much unless you get to invest in a higher version of camera (but you don’t have to when you start, your phone is your best friend)
  • It doesn’t cost a thing plus you’re so vulnerable that it makes it even more exciting to watch your video
  • It allows you direct connection with your audience – you can see their questions and answer them live
  • It’s awesome for events as it brings bigger awareness on what you do
  • It’s a great way to attract people to your Facebook page as more people see your live videos
  • It allows your video to live longer because people what the replay
  • And you’re building great engagement with your community which Facebook gonna love more and more.

FREE BONUS FOR YOU

DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ 

Do you think this makes sense? Let me know in the comment and send me a thumbs up on messenger by clicking here: m.me/socialmedialoveab 

 

Cheers,

– Angélique

If you want to learn more about social media marketing – join my YouTube channel HERE for more videos.

JOIN the Social Media Love Facebook Group

MESSAGE me privately on Messenger

How To Start A Facebook Page Live Video

Why Facebook Live videos

Facebook says that Facebook videos drive more engagement than standard video content – and up to 10 times more comments because of the real time dimension between users. 

Live streaming on Facebook was a feature first introduced back in 2015, initially only for public figures. Facebook video streaming is a thing as well in the whole Facebook family with Instagram Stories and Facebook Stories.

DOWNLOAD my cheat sheet “8 Ways To Go Live More Often“ 

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